AlishaKarayanisMoss Botanical Perfumes

All Natural Perfumes

Alisha Karayanis is the owner of Moss Botanical Perfumes.  As a herbalist and Naturopath previously, she has been interested in natural health for some time. When she wanted to purchase a natural perfume and could not find anything, she decided to start her own business.

Here is what Alisha shared about running her business

Q.  Did you have any business training before you started?

Not in online selling.

Q. Describe your business and products/services you offer.

I make natural perfumes from aromatics such as flowers, moss, seaweed, grasses, resins and woods, which I sell online.

Q. How long have you been running your business?

1 year

Q.  How many hours a week do you work in your business?

10 hours a week

Q. What kind of online and offline marketing do you do and which is working for you?

I use Facebook, my blog and mentions in magazines.

Q.  Do you use social media as part of your marketing?

Facebook is a big part of marketing for me.

Q. What mistakes have you made in running your business and what lessons have you learnt from those?

I have given away a lot of product which has cost a lot of money to get a mention in blogs, it has not worked, I would have been better to pay for advertising in a magazine.

Q. How has your website helped you run your business?

My website makes it easy for people to buy and by blogging I have appeared on the first pages of a google search.

Q. What obstacles or challenges are you facing at the moment?

Cash flow

Q. Any other comments/points you would like to share about running your business?

It is difficult building a niche online perfumery business, I am lucky I am a good writer as that skill has been important.

For more information, visit the Moss Botanical Perfumes website.