Importer and Promoter of a New Racquet Sport

Geoff Bannister is the sole Australian importer of the new racquet sport Speedminton.  While living in Germany in 2008, Geoff met the owner of Speedminton and their business partnership was born.

This is what Geoff shared about running his business.

Q. What did you do before you started this business?

I imported sporting goods into Papua New Guinea and ran a special events company.

Q. Did you have any business training before you started?

No specific business training

Q. Describe your business and products/services you offer.

I import, distribute and promote Speedminton. The new equipment and format allow a fun racquet game on any open space without nets. There have been 2 Speed Badminton World Championships (2011 and 2103)

Q. How long have you been running your business?

Since the middle of 2008

Q. How many hours a week do you work in your business?

30-40 hours a week

Q.  What kind of online and offline marketing do you do and which is working for you?

The website is the focal point of the online marketin g, e-newsletters, linkedin and facebook campaigns have had varying levels of success. Used Source Bottle in the run up to Christmas last year quite successfully.

Offline I attend PE teachers and health and fitness conferences. I do school demonstrations and set up courts for the public to use. Faxouts, mailouts, phone calls, press releases all add to the marketing mix.

Q. Do you use social media as part of your marketing?

Yes, primarily Facebook. Two agencies have headed up campaigns. Results so far are difficult to measure and at this stage still building likes to a level where I have been told results will come.

Q.  What mistakes have you made in running your business and what lessons have you learnt from those?

Social media doesn’t come naturally to me. Had to learn how and where to use it. Feel like it is a chore and realise that has detrimental effects on where the brand could be placed. Also frustrated that as global brand we are not working together in these areas.

Q. How has your website helped you run your business?

Couldn’t run the business without a website/online store. Literally one stop shop for information, vision, testimonials, teacher s guides, sales etc. It is where you send people who are interested in Speedminton.

Q. What obstacles or challenges are you facing at the moment?

Keeping up with the new and different social mediums and trying to find ways to benefit from them.

Q.  Any other comments / points you would like to share about running your business?

The importance of continuing to network, asking questions and finding new ways to use the technologies that are available.

For more information check out the Speedminton website