LouiseIllumeDesignIllume Design

Beautiful party ware and matching party invitations.

Illume Design was established in 2007 by designer Louise Lazendic and has rapidly grown into a successful party ware boutique. The company is known for its stylish collection of party products which include paper plates, cups, napkins, treat bags, bunting, cupcake wrappers, invitations and gift tags. All ranges are designed to co-ordinate together helping you to create a magical party!

Here is what Louise shared about running her business.

Q.  How did you get into this business?

I have always had a passion for gorgeous paper products and wanted to work and design products for myself, working to my own goals and design briefs.

Q. What did you do before you started this business?

I commenced my career designing ceramics and home-wares for Australia’s large department stores and after that I moved on and designed digital artworks on canvas and perspex. My next opportunity was to be the advertising ‘Art Director’ for ‘Australian Gourmet Traveller’ magazine.

Q. Did you have any business training before you started?

No, I learnt though experience.

Q.  How long have you been running your business? 

6.5 years

Q. How many hours a week do you work in your business?

20 – 40 hours a week, depending on incoming business.

Q. What kind of online and offline marketing do you do and which is working for you?

We exhibit at Kids Instyle which is a trade event that helps us to find new wholesale clients. We also find social media is great for exposure, anything from blog mentions to giveaways.

Q. Do you use social media as part of your marketing?

Yes, Facebook has really helped us to grow our business as we find a lot of our clients have found us via Facebook.

Q. What mistakes have you made in running your business and what lessons have you learnt from those?

Supplying goods and services to wholesale clients on full credit and never getting paid for those goods.

Q. How has your website helped you run your business?

Our online store is like our shop front, it has helped us obtain wholesale clients in USA, Canada, South Africa, Singapore, Switzerland, UK, Greece, France and Germany without having to actually visit each country.

Q. What obstacles or challenges are you facing at the moment?

Companies overseas copying our designs and claiming them as their own. We have even had companies steal our images and use them on their own website.

Q. Any other comments / points you would like to share about running your business?

Running your own business is much harder than working for some on else, it demands a lot of time. But watching your business grow and flourish is very rewarding and empowering.

For more information visit the Illume Design website.