How Much Should I Expect to Pay for a Website?
This is a little tricky to answer as there are many components that influence the cost of a website. But if you are just starting out in business and looking at a relatively simple website, here are some costs you will need to include in your budget
1. Domain Name
Domain name will depend on the type of domain name – some domain names are more expensive than others, but generally speaking you are looking anywhere between $45 – $140 per year.
There are great variations on hosting prices. Just with anything else, you get what you pay for. If you find a company that offers webhosting for less than $150 per year, chances are your website will be on a server with thousands of other websites and will most likely very slow to load. Also tech support is generally minimal or via email only. For the majority of small businesses, you can get decent shared hosting from $25 per month.
3. SSL Certificate
An SSL (Secure Sockets Layer) certificate is a digital certificate that authenticates the identity of a website and encrypts information sent to the server using SSL technology. Encryption is the process of scrambling data into an undecipherable format that can only be returned to a readable format with the proper decryption key. The cost of SSL Certificates varies between $50 – $300 per year
4. Website Design & Development
How much your website design will cost will greatly depend on the size and functionality. A 5-10 page informational website will generally cost between $1000 – $2500. An ecommerce website (one that sells products) generally costs between $2,500 – $10,000, depending on how many products you have and the complexity of the set up.
5. Memberships / Plugins
You may also need to pay for additional services, such as Landing Page Builder, Email Automation, Calendar Booking System etc. Although many companies offer free versions, these are generally very limited. So depending on the membership level and service provided – you can be paying between $10 – $300 per month.
If you don’t feel confident in writing the copy for your website, you may want to consider hiring a professional copywriter. Cost will depend on how many pages you will need. A good copywriter will cost from $1000+.
Once your website is built you will need to set a budget for promoting it and that can run from several dollars per day if you are running Facebook or Google ads – to several hundred per month for search engine optimisation and content building.
8. Tech Support / Maintenance
Many designers and developers offer tech support / maintenance packages, which means you are paying for x hours each month of their time to help you update your website, upgrade it or to recover it if your website stops working or gets hacked. Cost is generally from $100 per month. So these are just some rough figures to give you an idea on how much getting a website created by a professional website designer will cost you. However, I would not look at what you spend on a website as an expense, but rather an investment in your business. If done and marketed correctly, your website can generate thousands of dollars in sales every day.
by Ivana Katz
Websites 4 Small Business – www.web4business.com.au; Learn to Design – www.learntodesign.com.au/
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