In this episode, we discuss the design and content of Products pages.

This week’s AGENDA:

• Review what we discussed last time
• Website review – https://eloments.com/
• Today’s topic – Planning the Design and Content of your Products Pages
• FAQ – How can I make money from my website?
• Tools and downloadables
• Homework

Website Review

https://eloments.com/ 

Positives

• Pop up with “subscribe”
• Clean, modern design
• Excellent photos
• Excellent and comprehensive product descriptions
• Store locator

Suggestions

• You may also be interested in … feature other
• Testimonials / Product Reviews
• Contact Page to be included in main navigation and also Home page

Planning the Design and Content of your Products Pages

• Product Description
  • Who is this product for
  • What problems does it solve
  • List benefits and featuresFeatures are characteristics of your product, while a benefit is the positive impact it has on your customer. For example,A camera
    Feature: 10 x optical zoom, lightweight
    Benefit: capture special family memories

    Computer
    Feature: 1 Terabyte hard drive
    Benefit: Store all your important documents on one computer

• Answer FAQs
• Include pricing
• Trust icons
• Photo Gallery
• Calls to action
• Contact details
• You may also be interested in

FAQ

How do I get to the top of Google?

• Search Engine Optimisation
• Google Adwords
• Google My Business

Downloadable

Painful Truth About Getting To The Top of Search Engines

Homework

Write copy and design layout for Products pages