In this episode, we discuss the content of About and Contact pages.

This week’s AGENDA:

• Review what we discussed last time
• Website review
• Today’s topic – Planning the Content of your About and Contact Pages
• FAQ – Where do I go for help if I have a problem with my website?
• Tools and downloadables
• Homework

Website Review

Positive

• I like the fact that he created a book trailer video
• Has an audiobook chapter also listed on the website
• Links to his social networks
• Has some great reviews
• Has a Blog, but it is outdated

Suggestions for improvement

• Navigation set up – on PC it shows up at the top of the page and individual buttons are one below the other, which takes a lot of primary real estate at the top
• Design needs a lot of work. There are far too many colours, fonts sizes and types
• Would prefer to have individual pages, rather than one really long page
• Website is heavily focused on Brent and selling the book, rather than focusing on the customer and what they may get out of the experience

Planning the Content of About and Contact Pages

About Us Page

Rather than talking about yourself, try to add in information about how you help your customers

Depending on the business, other things to include

• Brief description of why you do what you do or how you got to offer this product / service
• Explain who you serve and how
• Make it creative, fun and include a video
• Should be real and authentic and funny if appropriate. This is your chance to show off your personality
• Share milestones that you have achieved
• You can include topics such as:
• Our mission
• Our promise
• Our essence
• Our vibe
• Qualifications, if applicable
• Reviews / testimonials
• Tell a story (brief)
• Business hours
• Real photos

Contact Us Page

When it comes to planning the content for your “Contact us” page, it’s important you take into consideration, not so much what is convenient for you, but what works for your customer

• Contact form
• Email address
• Telephone number
• Links to booking calendar if appropriate
• Live chat
• Links to social networks
• Map
• Business Hours
• Address or PO Box

– Example of a great contact page – https://www.elitefi.com.au/contact-us/

FAQ

Where do I go for help if I have a problem with my website?

Internet Connection – your internet service provider
Website Down – your webhosting company or your website designer
Email Not Working – your webhosting company or Microsoft if using Office365
Website Security Issues (eg. website hacked) – security expert or your website designer
Search Engine Ranking – your SEO company or your website designer
Website Updates – WordPress forums or your website designer
Wordpress Upgrades – WordPress expert
Domain Expired – Domain name registrar
Computer Virus – Computer repair company

Homework

Write content for About Page and Contact Page