Episode 12

Creating Attention Grabbing Graphics for Your Website Including Calls to Action

As published on Humaneity Podcast

In this episode, we discuss how to create attention grabbing graphics for your website including calls to action

This week’s AGENDA:

Review what we discussed last time
Website review – Clean Machine
Today’s topic – Creating Attention Grabbing Graphics for Your Website
FAQ – What’s the difference between homepage and landing page?
Tools and downloadables
Homework

Website Review

cleanmachine.com

Positive

Great design including professional photos and video
Capture people’s emails by offering information about special deals
They tell you exactly what they do – Plant Based Fitness Nutrition
Lots of great information about products including product reviews and FAQs

Suggestions for improvement

They have links to their social profiles, but I would like to see them add a social media sharing button
Navigation – most things are in a dropdown menu – I would include things such as News at the top of the navigation
There is no Home button

Creating Attention Grabbing Graphics For Your Website

In many cases, when you are creating your website, if you wish to have custom graphics, ie. anything beyond what your theme allows, you may need to create the graphics using your favourite graphic software, such as Adobe Illustrator or Photoshop. I use Xara, but for most beginners, the best software to use is Canva.

They have many templates for all sorts of graphics including

Banners and headers for your website
Special buttons and graphics for your website
Social media profile covers
Social media graphics
Flyers
Invitations
Presentations
Brochures
Gift Certificates

Canva provides you everything that you need including templates, photos, graphic elements and icons, even videos and the best thing it’s all for free. You can, however, upgrade and get even more functionality.

Make sure you check out their free tutorials.

One of the more important graphics you can create using canva are calls to action. Calls to action is what tells your visitors what to do once they arrive on your website, it may be things such as: