In this episode, we discuss how to create attention grabbing graphics for your website including calls to action

This week’s AGENDA:

• Review what we discussed last time
• Website review – Clean Machine
• Today’s topic – Creating Attention Grabbing Graphics for Your Website
• FAQ – What’s the difference between homepage and landing page?
• Tools and downloadables
• Homework

Website Review

cleanmachine.com

Positive

• Great design including professional photos and video
• Capture people’s emails by offering information about special deals
• They tell you exactly what they do – Plant Based Fitness Nutrition
• Lots of great information about products including product reviews and FAQs

Suggestions for improvement

• They have links to their social profiles, but I would like to see them add a social media sharing button
• Navigation – most things are in a dropdown menu – I would include things such as News at the top of the navigation
• There is no Home button

Creating Attention Grabbing Graphics For Your Website 

In many cases, when you are creating your website, if you wish to have custom graphics, ie. anything beyond what your theme allows, you may need to create the graphics using your favourite graphic software, such as Adobe Illustrator or Photoshop.  I use Xara, but for most beginners, the best software to use is Canva.

They have many templates for all sorts of graphics including

• Banners and headers for your website
• Special buttons and graphics for your website
• Social media profile covers
• Social media graphics
• Flyers
• Invitations
• Presentations
• Brochures
• Gift Certificates

Canva provides you everything that you need including templates, photos, graphic elements and icons, even videos and the best thing it’s all for free.  You can, however, upgrade and get even more functionality.

Make sure you check out their free tutorials.

One of the more important graphics you can create using canva are calls to action.  Calls to action is what tells your visitors what to do once they arrive on your website, it may be things such as:

• Buy Now
• Download a Report / Checklist / Guide
• Follow us on Instagram
• Sign up for a Webinar
• Request a Quote
• Book an Appointment
• Enter a Competition
• Complete a Quiz

Tools

https://www.canva.com

FAQ

What’s the difference between homepage and landing page?

Home page is the first page of your website.  It is also referred to as Index or Welcome page.

Landing pages are generally used for specific marketing campaigns and only have one call to action and no navigation to distract visitors.

Homework

Create graphics for your website