Episode 16

Search Engine Optimisation

As published on Humaneity Podcast

In this episode, we discuss how to optimise your website for search engines

This week’s AGENDA:

  • Review what we discussed last time
  • Today’s topic – Search engine optimisation
  • FAQ – Who owns my website after it’s created?
  • Tools and downloadables

Topic to be discussed – Search Engine Optimisation

Google looks at 200 elements of your website before it ranks it.  It wants to serve the most relevant information to their users.

Registering 20 domain names is not going to help your search engine ranking

Keyword research

Focus on intent behind search – the purpose of an online search – for example if someone is searching for Kmart, the intent behind it is they want to know where is the closest store to them.

Do not try to optimize for general keywords like “travel” or “carpet cleaning” or “wedding”.

Get more specific and if you are going to optimize your website for certain keywords, focus on “buying” keywords, not “research” keywords.

On page optimization

Create clusters of information around a topic

Pillar post – 3000+ words

Response posts – 1600+ words

Include links to relevant authority websites

Ensure the first paragraph summarises the main subject

Keywords should be included in

  • Domain name or URL
  • Title of each page
  • Headings of your pages
  • Page meta description
  • Alt tags of your images
  • First paragraph of each page
  • Content of the page

Technical elements

  • Text based content
  • No broken links
  • Valid code
  • Mobile responsive
  • Use SSL certificate
  • Load speed
  • Avoid duplicate content

Off page optimization

  • Building backlinks
  • Submitting guest posts to other blogs
  • Send out press releases
  • Interact with others on forums
  • Interview bloggers in your industry and ask them to link to your article
  • Create high quality posts and others will link to them naturally

Google My Business

  • Claim and verity your local business
  • Complete all information
  • Post regularly
  • Ask customers for reviews


  • SEMRush
  • Google Keyword Suggestion Tool
  • Uber Suggest
  • AHRefs

Answer a question

What information do I need to provide for website designer to build my website?

  • Details of your domain name if you have registered it
  • Business details
  • Links to social networks
  • Unique selling points
  • Target audience
  • Images
  • Competitor websites
  • Websites that you like the look of
  • Content for your website
  • What functionality will you require, eg. shopping cart, booking calendar, social media sharing, statistics, quiz integration, locate stockists / stores, email automation
  • What calls to action – request a quote, call us, download a report, book consult
  • Trust icons – testimonials, reviews, media information, guarantee, accreditations
  • Project budget
  • Goal launch date