Website Audit

Ifyour website was an employee, would you fire it?

In a recent survey, we found that 98% of business owners are not happy with how their website performs!

If you are one of those 98% and would like an audit of your website, let us review it for you.

We will make practical suggestions for improvements which can be made to your current website to ensure it not only looks good, brings you lots of new visitors, but also converts those visitors into paying customers.

Having a successful website involves much more than making it visually appealing.  There are many components that go into creating a website that converts visitors into paying customers and we look at your website to determine:

  1. How visitor friendly it is
  2. How professional does it look
  3. What calls to action does it have
  4. Is there design consistency
  5. Credibility and trust icons
  6. Is there sufficient content
  7. How search engine friendly it is
  8. Are there any security issues

and so much more.

We provide you with a Website Audit report that will help to make simple changes to your website that can have a huge impact on how it performs.

Cost:

Website Audit Report Only – $330
Website Audit Report plus 1 Hour Website Consult – $440
Website Audit Report plus Video Audit – $440

What is a Website Audit?

A website audit is a process used to assess a website’s performance, functionality, and usability. It provides valuable insight into how the site is performing from both an on-page optimization and technical perspective.

The audit is not done by an automated audit tool, it is done by a professional website designer.

During the audit process, an experienced web professional will evaluate the structure of your website and its content by conducting a thorough analysis of all elements that contribute to the overall user experience.

By doing this, they can identify areas for improvement or potential issues that may be hampering user experience and search engine rankings or visibility.

In short, a website audit is essential for improving any website’s performance, health and accessibility.

What Issues Can Be Found During a Site Audit?

Broken links

Broken links on a website can be a major problem. If not addressed properly, they can lead to visitor confusion, as well as poor search engine rankings.  By using a backlink checker we can identify broken links quickly, so you can avoid any negative impact on your website traffic.

Slow page loading times

Visitors are likely to abandon the website and look elsewhere if pages take too long to load, resulting in lost customers or leads. Slow loading pages also affect your website’s search engine rankings, as search engines favour fast-loading pages over slow ones.

Content length

Page content length is a major factor when it comes to how successful an article or piece of content is. Generally, the ideal length for an article is between 1,000 and 2,500 words.

Longer pieces of content tend to rank higher in search engine results pages (SERPs), as they typically provide more value than shorter content. Additionally, longer pieces of content allow for more depth on a given topic and can bring in more organic traffic from search users who are looking for detailed information.

Calls to action

Every piece of content should include a clear and concise call to action that stands out from other page elements and sticks in the user’s mind.

It should also be placed in an appropriate spot within the content that prompts the user to act quickly. Furthermore, calls to actions should be visible across all devices and provide a sense of urgency.

Design consistency

Design consistency on a website is essential for ensuring that users have the best possible experience.

It’s important to use fonts, colours, and images that will look good together while also conveying the desired message. Furthermore, content should be arranged logically so that users can easily find what they are looking for without becoming confused or frustrated.

Pages should also be designed with mobile users in mind so that the website looks good across all devices.

Credibility and trust icons

Having credibility and trust icons on a website is essential for providing customers with a sense of security when making purchases.

These can be things like testimonials, case studies, before & after photos, badges or logos from prominent third-party organizations

Having credibility and trust icons will help to increase sales and build customer loyalty.

Missing alt tags or incorrect alt tags

Missing or incorrect alt tags can have a negative impact on a website’s usability and SEO.

Alt tags provide a description of the image for visually impaired users, which is why it’s important to ensure that they are included and accurate.

Poorly written or missing alt tags can make it difficult for users to understand the content of an image, as well as negatively affect their search engine rankings.

Missing meta descriptions and titles

Missing meta tags such as meta descriptions and titles can have a serious impact on the success of a website. Meta descriptions are visible to search engines, and play an important role in determining the ranking for a page.

Furthermore, meta descriptions are often used as the short preview that appears underneath each link in search engine results, so if they are missing, potential visitors have no idea what the content is about.

SEO audit

By analyzing SEO issues, such as broken links and missing title tags, an SEO audit can identify areas for improvement and suggest top SEO tools to implement technical SEO best practices.

These tools help ensure that search engines easily crawl and index the site accurately, giving visibility to web page content and allowing users to find the website quickly.

Security issues

Security issues are one of the biggest threats to websites, as they can leave them open to being taken over and used for malicious purposes.

It is essential that all websites have security measures in place to protect from hackers, malware, DDoS attacks, and other threats.

This can include using firewalls, patching software regularly, securing databases, two-step authentication for logins, and implementing SSL encryption.

User experience

A great user experience plays a vital role in website success. This includes providing an intuitive and enjoyable interface, offering helpful content, enabling users to find what they’re looking for quickly and easily, having a logical site structure, and utilizing feedback from users to improve.

By creating an attractive, efficient, and usable website design, users are more likely to stick around longer and return in the future.

Testimonials

Website Review Testimonial - Grace Lever

I LOVE THIS WHOLE CONCEPT!!! Thanks so much for being so incredibly generous lovely Ivana … everyone, you need to get on this! This is gold!

Website Review Testimonial - Denise Kay

Wow awesome again Ivana. I just love reading your critiques. They give so much useful information. I’m still trying to create mine so it gives me some direction and ideas. Thank you so much.

Website Review Testimonial - Leanne Woodman Carius

Thank you so much. This is such valuable info and I will get to making it happen.

Everything you have said makes sense and I can see it so clearly now. Updates here we come.

I have been writing blogs and resources for the last few months just too fearful of putting them out there so time to get them on the page, the first job.

Thanks again

Website Audit Testimonial - Amanda Smythe

I knew my website wasn’t quite hitting the mark and was totally overwhelmed as to how to change it.  I engaged Ivana for a website audit and follow up consultation, and as a result I now have a thorough understanding of the changes that need to be made and why.

She offered fantastic insights into what was working and what wasn’t, and what I needed to do to ensure my website is more functional and is speaking to my target market.  The consultation was the perfect follow on as I got to pick her brain for a good hour.

She clarified all her suggestions and even came up with some ideas that are specific to my market. I loved working with her and will do so again. I highly recommend Ivana and her services were essential to my business moving forward.

Website Review Testimonial - Esther De La Cruz

Thank you so much Ivana!!! I love the feedback. This Friday I am making a website improvement plan based on your feedback and I am planning to make it estherdelacruz.com.au. Will study your offers too. Thanks a million.

Website Review Testimonial - Stephanie Nielsen

You are truly amazing ! Thank you for the input. I will get to work on it IMMEDIATELY! Bless you. I will reach out to you about some other work I have . Thank you again for the concrete ideas and your sage advice.

Website Review Testimonial - Maria Hunt

Thanks SO much Ivana Katz – I REALLY appreciate all your time and feedback – I will be in touch once I get back from LA to make the changes .. thanks again,

Website Audit Testimonial - Sandy Forster

Thanks SO much Ivana for this. Making over my website is on my (very long) list of things to do. Very helpful suggestions and I will definitely incorporate them when re-doing. Thanks!!

Website Audit Testimonial - Karen Robertson

Thankyou so much for your suggestions, I like all of your ideas and it’s great to get a fresh pair of eyes to look over things… I really appreciate your time in doing this. xxx

Website Audit Testimonial - Cara Tucker

Thank you Ivana I knew my website so badly needs an upgrade and now I know what it takes.  Are you able to PM me in order for us to set up a time to get this website refreshed?

Website Audit Testimonial - Maria Zen Zucchero

Thank you so much Ivana Katz I will be updating and taking all your suggestions for revisions!!! This was amazing that you took the time to do this! You are the best

Website Audit Testimonial - Lyndal-Lane

Wow Ivana Katz that’s fantastic feedback. Thank you for doing that review and providing a video as well. That’s awesome. I will certainly be sorting it out!

Website Audit Testimonial - Michelle Fleming

Thank you so much for taking the time to review my website! I know I will be watching your video over and over again as I go through and make your wonderful suggestions. So of the points you picked up on are things I’ve be meaning to do for a while but you have given me the motivation to get stuck in. I also didn’t realise my website wasn’t secure. I will be emailing my web guy straight away. Thank you once again!!

Website Audit Testimonial - Nicola Joanne

A thousand thank you’s for this brilliant review. I appreciate your time, skill and fantastic suggests. I will implement them all. Thank you again.