How to Create a Killer “Services” Page

When a visitor arrives on your Service page, they must feel like they are at the right place and that you will solve their problem(s).

The Service page must flow in a logical order and answer questions the customer might be asking about your service.

You want to keep them on your page as long as possible and when they finish reading they take the next logical step, which might be to request more details, download a report or book a consult.

For a quick reference check the “Services” Page Checklist Infographic.

As such, I recommend having each Service or Program on its own page and include the following:

Service Description

The following elements should be included in the Service description.  Use bullet points and short sentences or include a video

1. Who is this service for

eg. CEO, small business owner, work at home mum

2. What problems does the service solve

Here is an example from a Cleaning Company:

Construction & Builders Cleaning- Get your building project ready for sale and tenancy with sparkling presentation for new occupants. Provide a safe, tidy site for all trades to work on. Pass the mounting dust and debris on to the professionals.  We offer an extensive range of construction cleaning services to cover every stage of your process from pre-build, mid-project and final cleans to ongoing maintenance top-ups. This includes kitchens, bathrooms, floors, carpets, curtains, doors, windows, and rubbish removal across the entire building.

3. List benefits and features

Your copy should always focus on the customer and how you can help them, for example

Full-Service – Whatever your cleaning requirements, we’ve got you covered. No need to hire in more help or hang around to get those niggly extras and unique requests fulfilled. Our team is armed with the equipment, skills and initiative required to tick every single one of your boxes.

Flexible – We will create a bespoke cleaning schedule designed to meet your individual requirements at a time that suits you. We diligently get on with the task of cleaning and maintaining your environment while allowing you to focus on what you do best – managing your business (or your life!).

Answer FAQs

Include questions and answers that are frequently asked about this service or program, such as:

  • How is the program / service delivered (face to face workshop, via social media, online course)
  • How many people can / will attend?
  • How do I book?
  • When is payment required?


Include pricing for your service(s).  This can be structured as follows:

  • packages with inclusions,
  • per hour rate or
  • a range, eg. from $550

Let your visitors know how they can pay you:

  • Direct deposit
  • Paypal / Stripe
  • Credit Card

Outline the terms of doing business with you, eg. 30% deposit, payable within 30 days etc

Trust Icons

In order for someone to buy your products or services, they need to get to know you, like you and trust you.  It is, therefore, important you include trust icons such as:

  • Testimonials from happy customers
  • Case studies
  • Trade association memberships
  • Reviews and media mentions
  • Awards and certifications

For other ways to prove you are trustworthy, check out 24 Ways to Prove Your Credibility

Photo Gallery

Where possible use real photos, not stock images.  It makes you look more professional and believable.

  • Show photos of you delivering the service, eg workshop, face to face consult
  • Show logos of customers who have used this service
  • Before and after photos

Call to Action

Take every opportunity to connect with your customer and capture their details so you can keep in touch.

This can be done through a powerful call to action, such as:

  • Book a Discovery Call
  • Register for Workshop
  • Download free report
  • Sign up for a Webinar

Find out more about essential Calls to Action

Contact Details

Make it easy for your customers to contact you and either include your contact details or a link to your contact page.  Contact details should include:

  • Telephone
  • Mobile
  • Email
  • Social media profiles
  • Address

You May Also Be Interested In

If the visitor is not ready to book your service, you want to give them the opportunity to learn about other products or services you offer or prove to them you are the expert in your field.  This can be done by including a “you may also be interested in” section, which includes relevant:

  • Blogs
  • Articles
  • Resources
  • Services
  • Products
  • Programs
  • Courses

visitor might be interested in.

Here’s an example of a well laid out “Services” page.


by Ivana Katz
Websites 4 Small Business –; Learn to Design –
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