Mistakes to Avoid When Creating A Website
As published on Humaneity Global Business Show
In this episode, we talk about how business owners underestimate the power of a website, as well as the simple mistakes many make in website design.
I share some of the opportunities that have come from COVID 19, how my business has been impacted, and what I have focused on during these changing times.
We discuss how many businesses are moving to an online presence in a way that perhaps they didn’t before COVID 19.
I also share the mistakes entrepreneurs often make when building their website.
Mistake #1 Assuming People Will Buy From You On First Visit
98% of visitors won’t buy from you on the first visit, so it is important you find a way to keep in touch with them . This can be via an electronic newsletter, in which case you will need to collect their details or by asking them to subscribe to your blog, LIKE your Facebook page or follow you on Twitter or other social network.
Mistake #2 Poor Website Layout and Design
Your website needs to be easy to navigate and visually appealing. Choose two or three colours and stick with them. Don’t change your colour scheme on every page. Ensure your navigation bar is either at the top or the left handside, as most people are used to that. Also consider including a navigation bar at the bottom, especially if your pages are long.
Mistake #2 Not Enough Information
Too often I hear people say, “I just want a website with a little bit of information so that it is not too busy”. This is a big mistake. When people are looking on the internet, they want the information right there and then. They don’t want to have to wait until they can email you or speak to you on the phone to get more details. Remember your visitors may be looking at your website out of business hours and if they don’t find the details they are looking for, they will go elsewhere.
Mistake #3 No Credibility
Many website owners fail to prove their credibility. Remember you are competing with thousands, if not millions of other websites and if you don’t prove you have credibility, your visitors will never convert into paying customers. By adding testimonials from happy customers, before and after photos, articles that have been printed or published, details of awards you have won and industry associations you belong to all help to show your customers that you are trustworthy and reliable.
Mistake #4 Forgetting To Include Call to Action
Make sure you tell your customers what you want them to do on your site. If you want them to download a report, tell them where and how. If you want them to phone you, ensure you provide your phone number.
For those planning to have an e-commerce website and sell products / services online, you also need to:
Infographic – Winning Website vs Poor Website