Episode 1
Things You Absolutely Need to Know Before Getting Your Business Online

In this episode, we talk about how business owners underestimate the power of a website, as well as the simple mistakes many make in website design.

Here is a quick summary of what we cover

You need to be aware of some important numbers:

• 8 billion websites, 200 new sites every single minute
• 9-14 touch points,
• 3-7 seconds to make a good first impression

Let’s address the elephant in the room – Do I need a website?

Website should be the centre of your business universe

• provide info about products and services
• sell your products and services
• answer FAQs
• show people how to contact you
• link to social networks, podcasts and videos
• get visitors to subscribe to you and chat to people via online chat
• book appointments
• run online courses through
• take bookings for workshops or accommodation
• prove your credibility
• find out about your visitors through Google analytics
• promote your business through search engines
• library of resources and articles and blog posts
• exchange links with business partners
• showcase your portfolio
• offer special deals and promotions
• download reports, check lists, white papers
• register for webinar, enter a competition, complete a quiz
• request a quote
• create funnels and set up landing pages
• tell your story

Discover the 27 Reasons Your Website Should Be The Centre of Your Business Universe

Before Getting Your Business Online

Domain name

• should be short – between 6-14 characters
• com vs .com.au
• business name, own name, brand, what you do, product name, keywords
  fastplubming.com.au vs johnwhiteandsons.com.au

Logo

• first thing people see
• it needs to make a great first impression
• portray professional image

Understanding your customer

Create an avatar of your ideal customer as it will determine the look and how you speak to the customer

• Name
• Age
• Gender
• Marital Status
• Children
• Location
• Occupation
• Income
• Challenges and Pain Points
• Goals and Values are
• What do they read
• Where do they hang out

Choosing a web design platform and theme

We discuss why using WordPress to create your website is a good idea.

Homework

Come up with a domain name – if you have questions email me
Get a logo created 
Create an avatar of ideal client

More Info

Downloadable – 7 Things You Need To Know Before Getting Your Website on the Internet

Tutorial – Domain Names – All You Need To Know