Personality Branding – The Third Brand Your Business Needs.

There are three layers of branding your business needs to consider:

Product – The brands we associate to a product or service we can buy e.g.: “iPod”
Company – The brands we associate to a company we can buy from e.g.: “Apple”
Personality – The brands we associate to people who represent companies and products e.g.: “Steve Jobs”

The original conversation around branding started with “product branding”.

We saw the earliest brands like “Coke-a-Cola”, “Hoover” and “Marlboro” – Product brands that were so strong they built multinational companies around them. These companies shared the same name and brand identity as their product.

The second layer to come along was when the separation of “product brands” and “company brands” emerged.

McDonald’s was known as the company that sold products like Big Macs and McHappy Meals. Ford adapted and became a company that had many cars rather than just a Model T. General Electric, 3M and LG started producing many product ranges and had both strong product brands as well as company brands.

Read more

Preparing your small business for 21 century

How to Ensure Your Business is Equipped for the 21st Century

by Andrew Boyd

In the fast-paced business world, things are evolving all the time. If you want to maintain the success of your business, you need to ensure that you are keeping up with the changing times, and adapt to all of the new demands that are being thrown your way.

Although the economy does seem to be on the right path once more, it can still be a difficult time for businesses if they do not embrace all of the new types of technology and marketing that is available to them. So whilst some of the things we are going to talk about in this post may cost you some money, they are all to help your business stay successful in the long term.

Read more

A Key Tip to Establishing Your Business In the Media

Ever watch the news or read a magazine article and see the launch of a great new product or hear that expert opinion on a topical issue? That my fellow business owners is most likely a result of PR.

Being heard or seen in the media is a priceless and credible branding opportunity that money can’t buy…literally. You can purchase advertising and you can buy sponsorship. You can even hire a PR agency, but even that won’t guarantee you and your business media exposure.

Read more

Credit Card Debt

Top Tips for Tackling Credit Card Debt

Plastic fantastic – Flexible ways to reduce your credit card bill faster

Credit cards. Our plastic friends that are great at getting us out of a tight squeeze when we need them; like helping fill the car with petrol when cash is tight or picking up the weekly shopping if the pay transfer hasn’t hit the account yet! But these good mates can turn into nuisances when the amount owing has grown and you find yourself struggling to keep up with the minimum payments let alone trying to knock down the overwhelming balance.

So, when the bill has ballooned and you find yourself staring credit card debt in the face, what’s the best way to start paying off that balance? Follow these tips and you’ll see that figure falling before you know it.

Read more

End of Financial Year – Sales on the Way

Are you planning to make a technology purchase?

The end of financial year makes many people think about tax and hurriedly scramble to organise deductible expenses in time. At the same, savvy large technology retailers and department stores hold tempting sales. It is very easy to get caught up in the frenzy and make a purchase you might regret. A little groundwork can leave you ready for a win-win situation – you buy in time for the tax benefit, find a good deal at the sale and make sure you have what your business needs so you are left with a device or program that you are happy to use.

Where do I start?

Start by thinking about your business. What are you doing now that would be easier with new technology? What are your competitors offering that makes smart use of technology?

Read more

Stress Free Business

The Number 1 Secret to Stress Free Business – Part 2

DavidCandyby David Candy

In Part 1 of this article we uncovered the fundamental cause of our stress – us. So now, let’s look a little deeper into how it all works. If we are indeed the cause of our stress, what is that we do in order to generate it within us?

Viva Le Resistance

Simply put, stress occurs within us whenever we consciously or unconsciously resist a person, situation or event in our life. When we are unwilling to accept the reality of something or someone, we begin to generate a resistance within us that can manifest in our physical bodies as stress. Often this is something that we feel deeply justified in and in some ways we even celebrate this however, underneath it all we are simply opening the door to a form of dis-ease that only we will experience and that will do nothing to change what has already happened.

The Illusionary World of Shoulds and Shouldn’ts

So how do we know when we’ve done this? A key marker that will indicate you are resisting a given situation is when you find yourself thinking or saying something along the lines of, “that person SHOULDN’T have spoken to me in that way” or “I SHOULD have done this” or “ I WISH that hadn’t happened”. Sound familiar? This form of reactive behaviour is more common these days than ever which is why we are seeing instances of stress and stress related illness increasing dramatically – we not only condone it but in a lot of ways we encourage it within each other. How many times have you joined someone in their conflict and seen their rage within grow exponentially from your encouragement or “support”? This is more common place than perhaps we’d like to admit.

When we attempt to change the past through creating imaginary scenarios that have no context within reality, we begin to create discord within ourselves as we fight with the reality of what has already occurred. How often do you find yourself going into conflict either externally or within, when a situation doesn’t “go the way you think it should”? And how easily can you let it go, and I mean really let it go? You’ll know the answer to that question the next time you find yourself in a similar situation – if memories come crashing through your mind relating to past events you’ll know you haven’t let them go. And that’s okay, because what we want to do is go beyond simply letting something go – we want to transcend it by being in complete acceptance. It is acceptance that is the key to freeing ourselves from stress.

An Example

I had a client recently telling me a story about a situation they had just experienced with a colleague at work and at the end of the story they simply stated, “He should have shown me more respect”. So how shocked were they when I quickly replied, “no he shouldn’t have”. Taken aback that I hadn’t simply agreed with them let alone consoled them over the story, they gasped – “ But what do you mean?!!” And so I walked them back through their story and at the end I said – “so correct me if I’m wrong but your story involved this other person showing you a level of respect that is less than you would like”. And when they agreed wholeheartedly, I went on to point out how their statement “he should have shown me more respect” contradicted that. The reality was that he showed them the level of respect that he showed them – that’s it. He “shouldn’t” have shown them more and infact he couldn’t have shown them more – how do we know this? Because he didn’t! That’s the reality.

It was their unwillingness to accept the reality of the situation that was causing the stress they were experiencing, not the experience itself. And even though this is the key part to moving through any situation in a stress free manner, it is where most people get caught up – acceptance. So what is the REAL meaning of acceptance and how can we use it?

Acceptance versus Agreement

The most common misinterpretation of acceptance that I’ve found with my clients involves their belief that acceptance means agreement – it does not. When I speak about accepting the reality of the situation I am not referring to agreeing with what has happened, I am simply talking about acknowledging that what has happened indeed happened. That’s it.

If I was to ask you to agree with the situation it would be nothing more than a continuation of the very same behaviour that is underpinning the stress you are experiencing – judgement. When we judge a situation we have already removed ourselves from the actual reality of that situation – whether or not we deem it as good or bad it REALLY doesn’t matter. When we decide that it is bad or wrong or negative we begin to move into resistance, we begin to create scenarios of how we think it should be and we start the process within us that creates stress in our lives.

The Benefits of Acceptance

When we are able to accept the reality of any given situation, person or event we enable ourselves to take control over how we then act in response. You’ll notice I mentioned “act in response” rather than react. When we act we are moving from a new space that is not tainted with our judgement of where we are and who is around us. It allows us to move freely and easily to the next situation, next solution, next space that is best for us. When we re-act, we are behaving from a past judgement of which more often than not many other past instances, memories and grievances will come flooding into our mind, compounding our behaviour and culminating in external and internal conflict.

Let’s put another slant on this. So if you were in a situation that you felt challenging, if you were to look for a solution that could quickly and easily move you to a better space for you, from what headspace do you think you would best serve finding that solution? From a clouded space of irritation and frustration where you are focused completely on the injustice of what has just occurred or, from a clear, calm and controlled space where you can focus wholey on the next step with your attention solely on finding the solution that is best for you?

Seems obvious doesn’t it? Acceptance is what creates that space for you to move more freely through any situation and coupled with taking responsibility for your actions is the key, when used correctly, to stress free business.


About David Candy

David Candy is a mentor, workshop presenter and personal development expert. His passion for his work has come through a personal journey of deep self discovery and empowerment that has seen him overcome many challenges in his life and allowed him to develop his own unique style. Now based in Wellington, New Zealand, he works with businesses, business owners and entrepreneurs from all over the world helping them to maximise their life’s potential through his mentoring program. His work has also been published in journals and online media throughout Australia and New Zealand.

Tax – Chaos or Calm

The date June 30 can mean chaos or calm depending on how well organised you are. If this year is already looking like chaos maybe it’s time to consider ways for your office to work smarter as we head towards end of financial year.

Here are a few tips to create calm from Lan Nguyen from Success Accounting Group.

1. Check for missing receipts or documentation – these definitely cause stress and chaos

To create a calmer approach to 30 June; review all necessary receipts and documentation now so that you can present your accountant and the Tax Office with a complete set of documents to substantiate your claims and support your record keeping.

2. Review your financial positioning – If your profit and loss statements are unbalanced there’s a very good chance you are too.

The difference between good bookkeeping and excellent book keeping is balance… in the numbers in your profit and loss and business and credit card bank accounts. Don’t forget to check if the interest on the car hire purchase and business loans is separate from the principle. Are they fully reconciled and all transactions recorded accurately and completely? If not, go to point #1! This is the best time of year to do a stock take and write off any obsolete stock. Check the integrity of accounts receivable and accounts payable and write off any uncollectable debts before 30 June. If none of this makes sense – talk to your accountant A.S.A.P.

Read more

Going green; is it worth it?

Starting a sustainable small business – for real.

It would be easy to answer the question “what challenges do you face when starting a small business” by discussing the difficulties that face any small business owner with a dream and a startup. However cash flow, staff, legal negotiations amongst everything else are common to all small businesses and their stories can be found in any number of articles on ‘how to start a small business’. These difficult, and often tedious challenges, are far from the most immediate challenges that face small businesses looking to operate sustainably.

The forefront challenge is cementing your company values and sticking to them; despite the more obvious short term savings that will (guaranteed) regularly present themselves along the way.

As a startup there are countless options from fit-out to stock purchasing, product manufacture and packaging that present cheap yet environmentally harmful solutions. Try to find the best product that causes the least damage to the environment, or better still improve on what is already available.

Read more

Commercial Property Depreciation

Five Facts For Commercial Investment Property Owners

What commercial property investors should consider

Commercial investment property owners are often unaware they are entitled to make a claim for property depreciation. According to Bradley Beer, the Managing Director of BMT Tax Depreciation, around 80 per cent of commercial property owners don’t take advantage of property depreciation and therefore miss out on thousands of dollars.

“Claiming depreciation is paramount for commercial property investors. A depreciation claim can provide the difference in income for owners to turn a negative cash-flow property into an investment with a positive cash-flow,” said Bradley.

To help commercial properties owners earn more from their property, here are five facts about tax depreciation to assist them in the lead up to the end of financial year.

1. What is depreciation and what can be claimed?

The Australian Taxation Office (ATO) requires investors to report any income earned from a commercial property as part of preparing their income tax assessment. Commercial investment property owners are entitled to claim depreciation. Depreciation is a deduction available due to the wear and tear of a buildings structure (capital works deduction) and its fixtures and fittings (plant and equipment items) over time. It is considered a non-cash deduction, meaning investors do not need to spend any money to be able to claim it.

Read more

10 steps to improve lead conversion

10 Steps to Improving Lead Conversion with Great Landing Pages

Many SME’s use pay-per-click advertising as a cost effective way of generating leads. Unfortunately, it’s not enough to just have someone click on an ad, businesses need to be able to convert their visitors – by having contacts details exchanged for downloading a paper, signing up to a newsletter, sending an enquiry to start a conversation.
So what are the best ways to optimise landing pages for lead generation campaigns?

Here are 10 to get started:

1. Each landing page should have a dedicated purpose and message. Customise landing pages for each campaign being run so they are relevant to the advertisement they have clicked on and never, never, never send them to a home page.

2. In line with above, immediately address the reason they have arrived at the page – align the message on the landing page with the message in the advertisement they clicked on to get there. In addition, communicate how their needs/interests/issues are being met and highlight the value of the offering.

Read more