Inspire the Entrepreneur in You: Home Office Designs for Success

For the average hard-working person, taking the work home has become a crucial job requirement. That’s why many homeowners have decided to create their own home offices where they can completely focus on their work and run their business successfully. In order to help you follow in their footsteps and build your dream home office, we have singled out our top décor trends that will inspire the entrepreneur in you. Let’s take a look.

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Tips for Small Business Owners

  1. Know your basic targets- your Break-even point (BEP) is the absolute first target.Most businesses I have worked with, have this made up number based on what they ‘think’ it is rather than what it actually is. This will scare most of you as most think it is much less than what it truly is, but without this as a minimum target, you will actually lose more money as you do not have the basic turn over target. Read more

Improving customer loyalty through user experience

Creating a lasting bond between a brand and its customers is important for business but, regrettably, it’s the most daunting task that any brand faces in the modern business setup. The modern customer is more enlightened in terms of the quality of products as well as the before & after sale services to expect from a brand. Companies are resulting to mobile apps and websites to improve their users’ experience online as well as high-quality products to appeal to offline shoppers. In this article, we will delve deeper into this topic and give you the five main ways of improving customer loyalty through user experience.

  1. Functioning Website

We are living in an era where customers judge brands by how technologically advanced they are. The modern client is more comfortable with brands which have invested in functional websites, through which he/she can browse through products’ list, ask questions, get real-time & satisfactory answers, and most importantly, make purchases from the comfort of his/her living rooms. Today, a brand can make its customers more loyal by improving its website’s loading page and minimizing its requirements for new subscribers or shoppers. If, for example, a new customer is able to subscribe to a service with just a single click from the brand’s website, there is a high chance that he/she will become loyal sooner than later. If, upon subscribing to a brand, he/she is able to order for products/services fast and securely, he/she is likely to convince people around him/her to subscribe as well. This form of networking and brand building has never been experienced before.

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10 Effective Ways to Make Shopping Easier for Customers

Customer service is the heart of any business. Without your customers, your business would cease to exist. It makes sense that the most successful companies focus on great customer service. When you keep your customers happy, they will come back for return purchases in the future.

If you provide great customer service, your customers are also more likely to recommend your services to their friends and family. Word of mouth marketing has been proven to be the most effective method of business growth. Forbes highlighted the importance of word of mouth advertising in an article from 2014, stating, “According to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of advertising. WOMMA and the American Marketing Association (AMA) decided to find out exactly what brands were doing about that fact. In a recent study, 64% of marketing executives indicated that they believe word of mouth is the most effective form of marketing.”

The online marketplace is incredibly competitive. In fact, the Wall Street Journal reported in 2016 that online shopping accounted for over half of all purchases made. Due to the rapid growth in the online marketplace, customers have a wide variety of vendors to choose from when making purchases. If your systems are outdated, or your customer service is lacking, your sales will suffer.

Keeping your customers happy should be your top business objective. If you want to continue to grow, customer service will become the lifeblood of your business. One facet of customer service is making the purchasing experience as pleasant as possible. When your systems function seamlessly it makes the shopping experience easier for your customers, ensuring that they will be satisfied by your service. Encourage your customers to become repeat buyers and increase your referral rate by improving your business processes.

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6 Basic WordPress Security Tips To Keep Your Website Safe From Hackers

Most WordPress website owners realize security is a serious issue once it’s too late. Even though WordPress is secure, there are various malicious bots and hackers that like to target WordPress websites because they know website owners are lackluster when it comes to security.

However, with a little preparation and common sense, you can reduce your chances of getting hacked and keep your website secure.

Have a Strong Username & Password

Don’t choose “admin” as your WordPress username since it’s one of the most commonly attempted usernames in all automated hack attempts. If you’re still using admin as your username, the hackers are already one step ahead of you and will have no problem getting into your site sooner or later.

Changing the admin username is an easy process. Go to Users –> Add New User.

Fill out all the information, choosing a more complex username and a strong password that includes lower-case letters, upper-case letters, numbers, and characters. Change the new user’s role to Administrator.

Then logout of your website and log in with your new username and password. Go back to Users –> All Users, find your old user with the admin username, tick the checkbox next to it and select Delete from the drop-down menu. Click on Apply. On the next screen, make sure to attribute all the content to your new user and then click Confirm Deletion.

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5 Considerations for Choosing a Web Hosting Provider

There is a whole slew of helpful information for the subject on blogging sites and how to get the most from your hosting options. While this information is important it all begins with the web hosting you have chosen for your needs.

Choosing the wrong web hosting options can have some of the following effects to your rankings and online authority for the worse. In the end, a poor choice can be a waste of cash, time and valuable resources.

Before deciding on the best web host for you there are 5 important points to consider:

1.The Biggest and Brightest Might Not Be the Best for You

There are many big-name companies out there that offer many great advantages and a wide variety of web hosting solutions. Some of these can even be quite versatile. Nevertheless, sometimes we get caught up in their excellent marketing strategies we forget one simple point: Web hosting is not a one size fits all gig.

The thing about big name hosting companies is there services are comprehensive, if you have a limited website with very basic needs it may be good for you. But you should also know that slow loading, downtime and slow customer services are another reality of these solutions and can affect your web site’s efficacy in the long run.

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8 Amazing Ways For SEO To Help Small Businesses

In a world full of large scale companies competing in a cut-throat environment, a lot of small ventures get beaten by a considerable margin. From logistical capabilities, enormous financial differentials, to overall company power, a small business just cannot compete with such huge corporations.

For small time entrepreneurs, the fact stated above may discourage them from starting home-grown ventures. They think that they’ll just end up with the other businesses that get eaten up by the “Big Boys.”

However, to the few who want to wade into deep waters and test the market, an emerging strategy is beginning to take the world by storm: Search Engine Optimization or SEO for short.

Here are some advantages that SEO can bring to small time business owners.

Cost Efficiency

One of the advantages that SEO can bring is that utilizing it doesn’t have to cost too much. As with other types of businesses, finances usually have to be spent. These funds are called investments. There are a lot of services out there that can offer help when it comes to SEO ranking.

Some companies who manage SEO, they have a “no rank, no pay” policy. This system means that if a blog or site does not appear to rank, then the entrepreneur doesn’t have to pay anything to that company.

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Social Media for Marketing

As a Small Business owner, it’s a wise decision to leverage the power of Social Media for Marketing to increase Brand Awareness and Build Customer Loyalty.

After years of being a Social Media Marketer, I want to share with you the 4 foundational keys to your long-term success online.

100% Commitment

It all starts with a commitment. When you truly make the decision to use Social Media for Marketing your Small Business, make sure you are fully committed to doing whatever it takes to be successful. This means that when you create a Social Media Account, you don’t just post for a week or 2 and then move on to the next one because you don’t see instant results or you lose focus.

Tip: The worst thing you can do for your Brand Awareness is to create multiple accounts and leave them dormant for months on end. This doesn’t give a good first impression nor does it build trust with your target audience.

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5 SEO Tasks Your Secretary or Assistant Can Do in Their Spare Time

When you’re out of the office or during downtime, your secretary could be completing SEO tactics that won’t take up too much time. He or she could be maximizing your website in the search engines in between answering your phones or scheduling your appointments.

1. Research and Target Relevant Keywords

Before adding more content or following any of the other suggestions, it’s vital that your secretary is able to find relevant keywords for your industry. The keywords should be more specific than a general one like HVAC, home builder or lawyer. When you choose keywords, they have to be more specific to ensure that you’re moving up in the search engine rankings. It’s not enough to publish a website. If you want to find organic traffic through SEO, you have to find the right keywords. If you’re a personal injury attorney, use keywords like car accident lawyer or slip and fall attorney to gain relevant traffic. You can use Google’s own keyword planner to find the right SEO keywords.

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Social Media Tips for Small Business Owners

Growing the awareness of a small business on social media is not easy, particularly if you are providing a relatively niche service such as window furnishings. However, that’s not to say it is impossible. When I took over my company’s social media channels, we had just 167 followers on Twitter… just over a year later, we are now on over 2,300 – a number which continues to rise. Similarly, the Facebook likes have gone from 1,200 to over 3,300, completely organically.

Offer Incentive

Buying followers is never a good idea, and it is easy to spot if a company has done this thanks to the many dead accounts on their Follower page. Nonetheless, if your social media accounts are in need of more followers, one organic way to grow your numbers swiftly is to run a competition. Sponsor a post on Facebook and Twitter, ensuring you hashtag the word “competition” within the post, and offer a prize that is related to what your company does.

For example, we recently ran a competition to coincide with Roald Dahl Day, which gave five people the opportunity to win a cushion in a Roald Dahl fabric of their choice. All they had to do was follow and retweet the post, and with a £20 budget behind the Tweet, we got over 400 new Twitter followers, and the post was retweeted more than 800 times.

Naturally, you will lose a few followers once the competition is over, but thousands of people across social media will have been made aware of your company and what you do.

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