5 SEO Tasks Your Secretary or Assistant Can Do in Their Spare Time

5 SEO Tasks Your Secretary or Assistant Can Do in Their Spare Time

When you’re out of the office or during downtime, your secretary could be completing SEO tactics that won’t take up too much time. He or she could be maximizing your website in the search engines in between answering your phones or scheduling your appointments.

1. Research and Target Relevant Keywords

Before adding more content or following any of the other suggestions, it’s vital that your secretary is able to find relevant keywords for your industry. The keywords should be more specific than a general one like HVAC, home builder or lawyer. When you choose keywords, they have to be more specific to ensure that you’re moving up in the search engine rankings. It’s not enough to publish a website. If you want to find organic traffic through SEO, you have to find the right keywords. If you’re a personal injury attorney, use keywords like car accident lawyer or slip and fall attorney to gain relevant traffic. You can use Google’s own keyword planner to find the right SEO keywords.

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Social Media Tips for Small Business Owners

Social Media Tips for Small Business Owners

Growing the awareness of a small business on social media is not easy, particularly if you are providing a relatively niche service such as window furnishings. However, that’s not to say it is impossible. When I took over my company’s social media channels, we had just 167 followers on Twitter… just over a year later, we are now on over 2,300 – a number which continues to rise. Similarly, the Facebook likes have gone from 1,200 to over 3,300, completely organically.

Offer Incentive

Buying followers is never a good idea, and it is easy to spot if a company has done this thanks to the many dead accounts on their Follower page. Nonetheless, if your social media accounts are in need of more followers, one organic way to grow your numbers swiftly is to run a competition. Sponsor a post on Facebook and Twitter, ensuring you hashtag the word “competition” within the post, and offer a prize that is related to what your company does.

For example, we recently ran a competition to coincide with Roald Dahl Day, which gave five people the opportunity to win a cushion in a Roald Dahl fabric of their choice. All they had to do was follow and retweet the post, and with a £20 budget behind the Tweet, we got over 400 new Twitter followers, and the post was retweeted more than 800 times.

Naturally, you will lose a few followers once the competition is over, but thousands of people across social media will have been made aware of your company and what you do.

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5 Ways to Leverage Social Media for Small Business

5 Ways to Leverage Social Media for Small Business

There’s no doubt social media is one of the most cost effective marketing channels. With almost 2 billion social media users worldwide, it comes as no surprise that millions of businesses are using social networks to build their audience, grow brand awareness, generate website traffic, generate leads and get ahead of competition. For small businesses, there is no end to the growth opportunities effective social media marketing campaigns can bring.

There are 5 main ways small businesses can leverage the power of social media to grow.

Method 1: Putting together a social media strategy

A social media strategic plan is simply the summary of everything you plan to do and achieve for your business using social networks. Your plan should first include the social network or social networks you plan to use. There is no need to join every social network if their audience doesn’t match the one you wish to target. For example, Pinterest attracts mainly women who are into arts and crafts, so if your business targets men from the corporate world, Linkedin might be a better fit. You plan should also include the content you plan to publish, making sure it’s not too one-dimensional. In other words, your content should be a balance between posts about your business and products, posts about your customers and staff to humanize your brand, educational information for your audience, etc…

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Facebook Marketplace

Why Facebook Marketplace Is Not Just Another Sales Channel

The recent launch of Facebook’s new Marketplace service has been met with more than a little acclaim in Australia and elsewhere. It’s now possible after all, for individuals to buy and sell items among people in their immediate local communities.

watch video here

Will Facebook Marketplace eventually kill off the suburban garage sale? Probably. The service, after all, is available directly through Facebook Messenger, an app used by over 450 million people each and every day.

Why Local Businesses need to Start Looking at Marketplace

However, while Facebook Marketplace is being marketed as an easier, more localized alternative to platforms such as Ebay for everyday users, Marketplace has phenomenal potential for local business owners also.

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Social Media

Small Businesses, Social Platforms and Mobile Marketing; A Force To Be Reckoned With

Struggle is a term familiar to most business owners. When starting out, I’m sure at some stage we’ve all experienced a couple of slow weeks or months, and have wished we could stand up high with a megaphone and attract brand new customers from far and wide.

Luckily in 2016, the internet is the largest possible megaphone, and a well planned mobile marketing strategy is key to broadening your customer base and preventing those dreaded, slow weeks.

Advancements in technology have effectively provided small businesses with the lifeline they require to climb and compete against the ‘big players’.

Consider the last time you received a text from your phone provider alerting you of a usage update, could you have called back that number and spoken to an individual?

How about the last time you received an email from your gas or electricity provider — could you reply if you’d wanted to, or did their address contain a ‘no-reply’ warning? Big corporations are typically not in a position to connect with customers through technology in the personalised ways small businesses are able to.

Connecting with your customers or clients through online marketing is the key to conversion in modern times.

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Social Media Tips for Small Businesses

Tips for Small and Medium Businesses to Get The Most Out of Social Media

Social media presents great opportunities to small and medium-sized businesses – you can be nimble, fun and have plenty of character without having to worry about the layers of approval that larger businesses face when they use social media. I’ve worked on some tips to help you on your way to running great social media channels and thinking about the role it can play in your organization.

  1. Define your objectives – before you start posting with a scattergun approach, sit down and map out what is important to you.  Knowing what results you want will define how you go about using social media. Social media moves swiftly, but that doesn’t mean you should rush into it without a plan!  Do you want to:

– get clicks to your website?
– showcase your work?
– talk to your customers?
– take orders/bookings?
– invite people to your events?

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Instagram Followers

How to Get More Instagram Followers

1. Make your prof pic and bio amazing and noticeable

The first thing people see is your Instagram biography and picture when scrolling through Instagram. Make yours pretty to look at and different enough to click on. This can include plenty of emojis and any awesome quotes you want to feature in your bio. Make your name catchy and relevant to your brand as well. You want to catch the attention of the other 400 million accounts out there so have fun with your profile and don’t be afraid to stand out.

Trying different combos of C a P i T a L letters also gets you noticed. Play around and have fun with your bio and pic.

2. Pick 1 theme and don’t post selfies or #kidpics

You want your theme to be exactly what your audience loves to look at and can’t live without. If you sell shoes, post gorgeous shoe pictures, hashtag relevant #shoes, and throw in a few inspiration quotes on top of some of your shoe pics.

You just went to the park with your kid? Save that for your personal Instagram if you want to retain followers on your business’ themed account. This will promote trust and a loyal following of interested people.

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Viral Marketing for Small Businesses

How small business owners can use viral marketing?

Think that you need huge budgets and resources to create effective viral content for your business? Think again. Going viral is easier than ever, even for small businesses who’ve never had any previous online presence. The most important aspects that you need to get right to go viral is creativity and originality. After that, it’s simply a matter of finding the right social media channels to promote your content through. Here are some tips that small business owners need to follow if they want to succeed in viral marketing:

Don’t be overly ambitious

There is nothing wrong with ambition, but sometimes it can cause more issues than it’s worth. Before you start planning out how your content is going to take over the world and result in record breaking sales for your business, make sure that you reel yourself in slightly and set your sights a little lower. If you’re a small business that only operates locally, then what would be the point in the whole world seeing your content? Not much. You want to make sure that your content is going viral with the right audience – which should be your customers. Anything else is a bonus.

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Email Marketing

Top Techniques for Creating A Solid Email Marketing Campaign

When in the process of setting up a small business and marketing it for more sales, it’s important to look into all avenues of marketing to ensure you don’t miss out on any potential customers. One marketing method that’s used by many small businesses is email marketing. Email marketing is not only a cost effective strategy to use but has the potential to build a stronger relationship with your future customers. So how do you create a powerful email marketing campaign? This expert guide will give you the top techniques you can use to create a solid email marketing campaign.

Best Practices For A Great Email Marketing Strategy

Identify Your Target Audience

Identifying your target audience is the first thing you need to consider when creating a powerful marketing strategy. The idea of audience identification is so you don’t market your business to the wrong people who aren’t interested in what you have to offer. This just wastes your time and theirs. So how do you identify your target audience? The answer is audience segmentation. Audience segmentation is the process of breaking down your potential customer base and working out specific content that is targeted for them. You can start this break down process by placing your audience into selected categories. These categories include:

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