Customer service is the heart of any business. Without your customers, your business would cease to exist. It makes sense that the most successful companies focus on great customer service. When you keep your customers happy, they will come back for return purchases in the future.
If you provide great customer service, your customers are also more likely to recommend your services to their friends and family. Word of mouth marketing has been proven to be the most effective method of business growth. Forbes highlighted the importance of word of mouth advertising in an article from 2014, stating, “According to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of advertising. WOMMA and the American Marketing Association (AMA) decided to find out exactly what brands were doing about that fact. In a recent study, 64% of marketing executives indicated that they believe word of mouth is the most effective form of marketing.”
The online marketplace is incredibly competitive. In fact, the Wall Street Journal reported in 2016 that online shopping accounted for over half of all purchases made. Due to the rapid growth in the online marketplace, customers have a wide variety of vendors to choose from when making purchases. If your systems are outdated, or your customer service is lacking, your sales will suffer.
Keeping your customers happy should be your top business objective. If you want to continue to grow, customer service will become the lifeblood of your business. One facet of customer service is making the purchasing experience as pleasant as possible. When your systems function seamlessly it makes the shopping experience easier for your customers, ensuring that they will be satisfied by your service. Encourage your customers to become repeat buyers and increase your referral rate by improving your business processes.
There are many reasons why a business would run an event. A conference could provide networking opportunities and may help land strategic partnerships with local companies.
A seminar, on the other hand, is an excellent tool for showcasing your company’s expertise while garnering high quality leads to convert at a later time.
Or perhaps a business just wants everyone – their employees and most loyal customers – to have a great time by holding a concert.
The list of reasons could go on and on but here’s the bottom line: you’ve organized an event and you want it to be a success without taking valuable hours away from your business.
So how do you go about encouraging attendance or registrations for your seminar, conference, or concert without losing time and big bucks?
An accessible website should operate the same way for all its users, regardless of their physical ability. In other words, web accessibility is all about inclusiveness; it is about making sure no one is left out because they cannot see, hear, or use a mouse or keyboard like any able-bodied person. With Google’s algorithm change in April 2015, this also means your website has to be mobile friendly.
Advocacy groups argue that having an inaccessible website is discrimination and violation of human rights. Some have even gone on to file high-profile lawsuits against multinational companies like Target, Sydney Olympic Committee, AOL and others receiving favorable decisions in court. These cases were able to set some important precedents so that if your site is not yet optimized for disabled users, your company may be at risk of civil litigation.
First rule of online business: Do Not Piss Customers Off – They Will Tell the Whole World!
Ok, so some people agree with the idea that any publicity is good publicity and if you’re in that camp, do what you will! For those of you who are concerned about the viability of your business and would rather see no comments on social media rather than negative comments, listen up.
Consumer law (trade practices/ fair trading) was consolidated and made consistent around Australia in 2012 and is now overseen by the ACCC rather than your local consumer affairs or fair trading office. Those offices still exist and continue to manage a raft of local legislation as well as investigating consumer complaints. This consolidation saw an increase in what was covered by consumer laws.
Having more than 90% profitability, Australian small businesses have become one of the most profitable investment opportunities in the Southern Hemisphere. Yet, not all business spheres meet such a tremendous success. According to the Griffith University reports, administrative and support services along with professional cleaning companies are one of the highest rated industry sectors in the country. But what makes these branches a one way ticket to success?
The Outset of The Australian Small Business Industry
After the outset of the Global Financial Crisis, many entrepreneurs turned their attention to industries which are still not oversold and provide an inexhaustible market capacity. Still developing at that time, the Australian cleaning industry revealed incomparable investment opportunities with a turnover expected to pay off the initial price in the first years of the business development.
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