How to Defend Your Business Website from Negative SEO

How to Defend Your Business Website from Negative SEO

Even if you’ve been playing by Google’s rules, keeping up with frequent algorithm changes, you might still find yourself to be a victim of negative SEO.

How come?

You have to look over the fence into your competitor’s backyard, as they might be the ones playing it dirty, setting up traps in order to make sure you fail. By dropping out of search engine’s good graces, your company is bound to hit the bottom, what has a negative effect on your rankings, visibility, visits, and, ultimately, conversions and revenue.

What many tend to forget is that once you hit the rock bottom, the only way you can go is – up. But how?

1. Use Google Search Console alerts

Google Search Console represents extremely valuable collection of tools which include information about search traffic, search appearance, technical status update, crawl data and other educational resources. With this in mind, it is evident why it found its place in almost every website owner’s, webmaster’s and SEO professional’s toolbox.

If you’re using Google Search Console as well, then you know you can leverage it to monitor the safety of your website. It helps you detect any kind of abuse, and to react quickly to any weird activity, turn on alerts. In order to do that, go to the GSC dashboard, choose settings and then go to Preferences. There you simply enable email notifications and you’ll get alerts directly to your inbox.

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How to Use Google Plus For Your Business

How to Use Google Plus For Your Business

If you’re an avid social media user, you probably have profiles created on platforms like Facebook, Twitter and Snapchat, all of which you use fairly regularly. What you might not realise is that you also have an account created on Google +, which is the same account that you use when you watch Youtube (if you watch while signed in).

I can’t blame you if you haven’t noticed that you have an account on this platform, as Google have done a very good job at making Google + nearly impossible to use and make sense of. Besides the constant layout changes and updates which add to the complexity of the platform, Google + has always been a very confused social media platform. Unlike other successful platforms that have clear purposes, Google + tries to do a bit of everything, which ends up creating a very muddled and ugly user experience.

However, where there is a problem there is always an opportunity, and while most people are put off by Google +, there are still millions of people actively using the platform as their main source of news and for keeping in touch with their friends, so you’d be silly to ignore Google + completely – especially if you’re a business owner.

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Business blogging

How to Succeed in Business Blogging: 8 Important Tips

Business blogging, when done right, is an art. However, it can feel as though you’ll never be able to get your popular enough to be read by your audience. Try these tips and tools out, and you’ll have readers flocking to you.

1. Keep focused on your theme

Most successful blogs these days are focused on a specific theme. Before you create your blog, you need to think about what the theme of your blog will be. The more specific you can be, the better. You’ll bring in readers who a have a more specific interest in what you’re selling, and you’re more likely to retain them, too. Keep yourself focused on your theme, and don’t let yourself stray too far.

2. Use editing tools

A good blog is one that is well edited. There’s lots of tools online that can help you get the job done, and done well. When there’s so many available, there’s no reason to try and go it alone.

When you’re editing your own writing – Easy Word Count  and  Australian Help  are good tools to keep in your arsenal. They keep your writing free of spelling and grammar mistakes, and can help you keep to an appropriate length.

If you’re looking for more expert help, a qualified editor may be what you need. There’s plenty of places online where you can find one. All you’ll have to do is put out an advert, then pick the best person for the job from the applicants you get. Good websites to look for editors on include Upwork.com, UK Writings and Scripted.

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