Expert Ways to Grow Your Blog Traffic in 2024
According to market reports, there are more than 500 million blogs at play right now that belong to over 1.7 billion businesses. They produce more than 70 million new posts, and more than 70% of people like reading articles below 1000 words.
So, when the competition in the market is so strong, and blogs have been in play for a long time, how do you make your blog stand out? There are some insider tricks, tips, and expert advice to grow your traffic in this huge wave of blogs.
Some people live with the misconception that only viral content or trendy things work in the blog market. Moreover, viral content is a one-off thing; it can not sustain the daily and regular traffic that hits your blog and helps its steady growth. Yes, viral content and trends can work wonders, but there are other effective ways to grow traffic.
So what keeps the boat floating, and what is new in blogs this 2022? To learn everything about these tips and tricks, read on.
Top 13 effective tricks to grow your blog in 2024
Blogging is one of the most effective and powerful marketing tools at present that a marketer can undertake. These help you directly connect with your target audience and offer them something of value, which is not just about selling products. Blogs help companies show their diverse skills to the audience and appeal to their emotions. If blogs are done well, they can be quite effective in the long run.
Use these simple tricks and effective methods to increase traffic to your blogs.
1. Select a niche for your blogs
Generalized blog content is dead. Or it never was of any use if you know your audience. Every brand, business, blog, or company should know its target audience, study it, analyze it and then write blogs. Businesses or pages that believe the whole world is their audience are mistaken.
You can use tools like Google Analytics to find your target audience and see the kind of products and information they are interested in. Select that niche, understand it and then write about it. You can branch out to write on sub-categories of that niche, but do not write generalized content to avoid losing your audience.
2. You must have a good host
The basic backbone of your blog is a good host. If your host page takes a long time to load, there is a high chance that you will lose your audience while they wait for your page to open up. Higher speed also ensures better Search Engine Optimization (SEO), so your audience can reach you quickly.
But hosts can be costly, too, so do your market research and find a host that offers budget-friendly but quick services.
3. Featured images and videos are a must to make people share
All of your blogs should have one featured image to make people click on it. This featured image should sum up the content of your blog and help people understand what it is about. This image should be in direct relation to your content and not random images off the internet or copied images from other blogs. They should be customized and edited to make an impact.
You should also share real videos or screen recordings of your product to authenticate and humanize your product and brand. The simplest way to do this is through screen recordings. You can use simple software to record your screen while using your site/product/offers. You can also provide highlights and illustrations in the recording to simplify the process. You can also do a walkthrough video of how to use your website, use your product, find your social media handles, reach your store, etc.
4. Email marketing is booming
It is 2022, and we need to stop believing in myths like email marketing is dead. It is not. Email marketing is still a booming marketing strategy if you know how to do it. Research has found that more than 37% of global companies are increasing their email marketing budgets. Why? The same research also points out that 77% of marketers have felt that there has been a steep increase in email engagement in the past 12 months.
When you write your blogs, ask people to subscribe. Write and publish exclusive content for this crowd to make them feel valued and offer them something extra since they took the effort to subscribe to your blog and email newsletter. Make a list of emails where you can send exclusive content and privileged blogs to subscribers.
5. Engage with your audience and interact
Always leave the comments section open in your blogs to let people interact with your content. This will not only help you talk to your audience freely but will also help you get credible feedback from the people who read your blog.
You can get constructive criticism and learn what your blog lacks, what your audience demands, recent trends, etc. This will help you understand your target audience better and carve out your niche to help you develop handpicked topics and blogs.
6. Internal links and anchor texts are crucial
When you write an article, it can sometimes become really monotonous to read. Adding hyperlinks and anchor texts is crucial to make it appealing. Credible hyperlink addition from a valid third-party website will also help your audience with the level of research you have conducted. It shows the effort you put into your work and helps in direct trust-building.
7. Make your site/blog easy to navigate
No one likes a website, making it hard to find the important stuff. Your readers will not click and visit beyond the homepage if all the essential options are not easily accessible. Things like social media handles, addresses, online shopping links, blog links, contact details, and customer reviews should always be centrally placed. They should not miss your customer’s eye.
A single click on your blog link should take your customers directly to the blog and not beat around the bush. A website should be interesting, but you should not miss out on the objective and effective content in an attempt to make it interesting.
8. Content format should be diverse
There are many myths that only long-form content works for blogs. That is absolutely not true. Rather you need to diversify your content and blogs into different forms and formats to attract a diverse audience. You use content types like,
- Story blogs
- Feature blogs
- Video blogs
- Small and crisp infographic blogs, including charts, pictures, and diagrams
- Deep-dive research-based articles with expert opinions
- Product walkthrough blogs/videos
9. Use updated keywords in your write-ups
Staying up to date with your information is the only way to stay relevant in this business. Use online tools to do a regular search for updated keywords. Do not do this once a quarter and keep reusing those same keywords in every blog and article you publish online.
Keywords and SEO analytics change every day, every second for that matter. Take suggestions from places like Google Analytics to get keyword suggestions. This will also help open up some new opportunities for content creation and get more ideas for you.
These tools will also tell you how much competition these certain topics have and how many people search for related topics. You can effectively plan strategy after you have these analytics in place.
10. Team up with other bloggers from the industry
You can collaborate and team up with bloggers who are closely related to your industry. This will help access and engage with each other’s audience and increase your network. This will also give rise to opportunities for freshly brewed content and bring a new perspective on old topics as well.
11. Offer well-researched and valuable information
You need to offer your readers and visitors some valuable and quality content. If reading your blog does not add any meaning to your readers’ lives, why would they read it? You need to add value that is almost tangible; each blog should offer them something new.
If you repeat your content or provide information that has no credible or verified sources, then your blog becomes undependable. It will lose its audience and definitely not get any new recommendations and referrals.
Every blog you write and publish should answer the question, “Why should the audience care about this? What will they gain out of it?” if you find an answer to these, then your blog is good to go.
12. Do not let old content fade away
Use all your social media handles to reshare your content whenever related events take place. Just because some of your content is old does not mean it is not relevant. Due to the huge number of blogs published daily, some of them can fade into the background if they do not regularly reshare them.
Reusing your most read content from the past helps your new readers understand the kind of good work you have been doing and makes them click. You can use analytical tools to find out which blogs work the best and reuse them with updated information.
13. Make sure your titles are catchy and crisp
What makes the best first impression on your audience? What makes them click on your blog? Be it 2022 or any other year, making your headline crisp and catchy is one of the most basic and effective strategies to increase traffic. Yet it is also one of the most ignored strategies. Why?
People forget to spend time on the title while researching and writing the main article. But both are equally vital. The title and the body content. If you know how to use the first few words to grab your reader’s attention, then no matter the length of the article, you will get readers to come to visit your page.
Parting Thoughts
This article covered a lot of ground on effective strategies to increase traffic on your blogs this 2022. Though you might not use all of them, you can definitely work with the ones which seem the most relevant to you.
Implementing even a few of them can help you shake up things a little and increase your stagnant audience/reader list. We hope you find it helpful.
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by Amanda Cole
