Tips For Running a Business With Your Loved One

Running a business with someone you love can be tricky at times but the many benefits that come with it far outweigh the challenges. My partner and I started our business together about 3 years ago and I can honestly say that it was one of the best decisions I’ve ever made. Having said that, there have been plenty of obstacles along the way and 3 years in, we’ve got a few tips that might help other couples who are starting out in business together.

We started our ecommerce business as a side project while we both had full time jobs. Over the years we gradually reduced our time at our jobs as the business grew. Now we are both about to make the leap into full time entrepreneurship and we are more than a little excited! Not only will we get to choose what we do when we wake up everyday, we’ll also get to spend the majority of our time together, instead of with work colleagues.

Here are some tips we’ve learned along that way that have really helped us to succeed in our business:

1)    Plan your life and business goals together. When your income and life are so intertwined, having life goals that are fuelled by your business success can be the best motivator there is! Location independence is one of the most motivating incentives for us and has helped drive us through the tough times. Connect something you want in your life to the success of your business and you’ll have all the motivation you’ll need to make it work.

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How to keep your Computer and Network Safe

Keep all software up to date including the operating system

Software isn’t perfect. It’s bad enough that bugs in the code occasionally make a program crash. What’s worse is that cyber criminals are constantly seeking flaws in operating systems and other software, vulnerabilities that will let them steal your passwords, install malware, and otherwise give you grief. For these reasons it is vitally important that you install the recommended updates. Recommended updates can also address non-critical problems and also make your computer and network perform better.

Install antivirus and malware protection

This will protect against viruses and malware that can come from emails, files on disks or downloads from the internet. Make sure to use the very latest version of your antivirus or security suite. The bad guys are always inventing new tricks to try to correct your Computer and network. If you’re using an old security tool you won’t have the new fixes. If you make certain to keep these essential programs up to date, you should stay safe from most known threats.

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5 Digital Success Tips For Small Business

Our competitive landscape has completely changed. Customers expect more from businesses, on and offline. Technology is transforming the way we search, connect, engage and purchase. New tools, platforms, lower barriers to entry and accessible insights are evening the playing field for small businesses.

Is your mobile and digital technology use currently limiting your digital potential?

Here are five tips to help you become a leader, not a laggard.

1. Get the basics right

•    Stalk your customer – Understand your customers’ buying journey and exceed expectations. Tailor the online experience to complement your other channels and customer interactions.

•    Have a realistic budget – Customer attraction and retention are crucial for small businesses. Have you set aside a budget for marketing? As a guideline 5% of revenues is recommended for existing businesses and approximately 10% for start-ups. ROI (return-on-investment) should always be key when measuring your marketing efforts. Smart investments will ensure you are well positioned to attract consumers now and in the future.

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Keeping It Simple to Stand Out

Branding is more important for big corporate business right?

Wrong.

Branding is even more vital for small business, where there is usually limited time and budget available for promotion and you can’t afford to waste it on marketing that doesn’t work.

Without a brand. most businesses end up with WOFTAM marketing – a waste of flipping time and money, because they lack the simplistic yet clear message that a brand provides.

A brand is like a compass for your marketing, keeping you in the right direction, ensuring your message is on-brand and that you consistently stand out and engage with the right target audience.

And standing out is crucial when competition is fierce.

Without a strong brand a small business disappears amongst others in the industry, leaving you competing on price alone and that’s a race to the bottom. That’s especially important for service providers where you are exchanging your time for money.

Without a clear brand direction you tend to get a bit lost, you waffle and flounder when it comes to explaining why someone should choose you.

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