Running a business is challenging at the best of times. It’s not all lunchtime meetings and evening client drinks. And when you have kids, there are even more considerations on the table. Having run my own digital marketing business for seven years, I’ve identified the things that help to make me and my business successful. Here are my top five tips:
Be clear about your vision and purpose for the business as well as your personal vision and purpose
If you have a clear goal and direction you’re going in, it’s easier to take purposeful steps to get there. If you want to have a good work life balance, to spend quality time with your kids, maybe building a billion dollar business that requires 60-70 hours of your time each week isn’t the best idea after all.
The relationship between a mother and daughter is often complicated. But some women choose to add a further dynamic to the mix, by starting a business together.
Jillian Intini and her daughter Casey Bryden began working together four years ago designing and manufacturing modern sun parasols for their business Sunbella.
“For us, it was a natural progression,” Says Jillian.
“As a nurse I was seeing skin cancers on a lot of women and I had the idea to design a sun parasol. At the same time Casey left her marketing job to have a baby, so we started brainstorming together and bouncing ideas around.”
“Our little family business is now bigger than we could have imagined a few years ago. We sell online, through retailers, we wholesale, hire and offer corporate branding options.”
“We’ve landed some large corporate deals with Peroni and the One & Only resort and there are some exciting opportunities coming up for us this year. I would not be doing this without my buddy by my side, plain and simple.”
The recently launched Willa In Spades brand are another mother daughter duo, with Amanda Wearn designing and her mum Beth King sewing each piece in the collection.
Running my own business has been one of the most rewarding but challenging experiences of my life! It fulfils a lifelong dream I have had to work for myself and be master of my own destiny. Working from home gives me the flexibility to work hours that suit me and the opportunity to work in with our crazy family life. BUT… it is not for the faint of heart! The challenges sometimes seem insurmountable and on occasion my confidence wavers and I am left wondering if I can do this. Here are some of my tips for surviving the journey.
I have a fundamental belief that I can do anything, it all comes down to how much work I am prepared to put in to achieve a goal. As a small business owner you need to have an unbreakable belief in your ability to make it work. Self-doubt is corrosive and can very quickly undermine your energy levels whereas positive thinking breeds positive energy. Surround yourself with avid supporters and energetic, like-minded individuals who will encourage you along your start-up journey.
Have you ever tried to work on your business with a toddler at your feet, a partner off at work and an ever growing pile of emails and missed telephone calls? Welcome to my day and that of many other mumpreneures around.
When I was first pregnant I went to great lengths setting up my office to make sure that it was “child friendly”. Naively I had thought that by bringing my baby into a world where I work from home, she would adjust and understand that quiet is needed when I am on the telephone and patience is required when I need to answer an urgent email. Now I just look back and laugh! What was I thinking?
My daughter is 2.5 years now; and realistically it took me almost 20 months to figure out how to wear all 3 of my hats and not feel like I was letting anyone down.
Juggling being a dad, husband and business owner can be challenging at times.
My name is Paul Ames and I operate “Skye’s The Limit Career Counselling” which helps professionals who struggle to roll out of bed each morning for a job that makes them miserable, we help you to create an unstoppable positive mindset and uncover a career path you desire.
I named my business after my 2 year old daughter Skye, creating a balance in all of the above areas requires great time management, compromise and a positive and driven mindset. When I first started , I found myself falling into a common pitfall of focusing too much on growing and expanding my business and as a result I didn’t spend enough time with my family. I believe that whenever you have kids you develop and refine amazing time management skills and learn to prioritise your tasks more efficiently.
As a Dadpreneur, there’s no such thing as work-life balance, there’s just balance. I love what I do, but I also love my family and being equally committed to both isn’t easy to accomplish. It’s a constant battle to stay on top of both, particularly at the weekends when you have client work to do, but also realise that it’s the only time that you get to properly hang out with the kids.
That’s my choice of course and I could quite easily take a 9-5 job and have the weekends to myself like other Dads, but that would make me unhappy and no family wants a Grumpy Daddy.
When I decided to work for myself, my wife (who works full-time as well) and I decided that we would explain it to the kids. Despite them being 8 and 6 we felt that it was important that they understood what my being self-employed would mean and how it would impact their lives. Of course, there were positives and negatives. The negatives meant that I wouldn’t be able to go on all of the day trips at the weekend, whilst the positives meant that because I had more flexibility I’d be able to do more school drops off and even some pick-ups. The kids were great about it, but didn’t quite understand why I wasn’t going to the same place every day like other Dads!
We all know that there are some extraordinary women in this world. Women who not only raise a family and juggle the household, but create, kickstart and grow a successful business. What else do we know? Well there is a new word in the English language to describe such a person and that is “Mumpreneur”.
The Oxford dictionary explains it as “a woman who sets up and runs her own business in addition to caring for her young child or children”. To me that sounds so beige. Too compartmentalized. Being a mumpreneur is a serious commitment, where life and business simultaneously flow together. I believe mums can have a financially successful business that is also personally fulfilling while nurturing a family as well. They just need to know the steps and have the courage to do it.
If you are about to jump into this world or already have jumped, there are 3 important questions you need to ask yourself in order to create your success:
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