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How Well Do Australians Protect Their Online Security and Privacy?

Ever seen your hipster mate on Facebook gush about how talented Justin Bieber is? We’ve often laughed at friends who’ve had their social account hacked as part of a harmless prank. But is this a symptom of a wider problem? Perhaps there are many of us who are leaving our social media accounts vulnerable to much more sinister attacks on our privacy and security.

Melbourne based SEO agency Optimising conducted a recent survey to attempt to find out how educated Aussies are when it comes to protecting their online social profiles. The team surveyed 853 adults across the country earlier in 2015 and asked respondents whether their profiles were public or private, if they’d had their data or personal information shared against their will, as well as their knowledge of some common privacy related technologies.

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A plan, some understanding and a few resources can keep the bad guys away…

Every business, whether large or small, needs to have a customer-facing website these days, and in the past twelve months Australians spent $17.5 billion on online retail sales. In fact, according to Avast Software, online shopping is Australia’s number one online activity, social media, banking and emailing…before we get down to adult content, illegal torrent sites and checking the weather forecasts, which are also in the top ten.

While this level of online activity is great for commerce in Australia, it also brings with it a host of problems – potentially very damaging ones. Companies and web developers know that a website needs security, but many business owners do not understand the depth of online threats that exist, and the ever-evolving complexity of attacks.

Regardless of whether a website sells directly to the public, or simply exists as a tool to host marketing information and contact details, an attack can be disastrous to business credibility and continuity. Imagine a client happily selling from the web one minute, then having to contact an entire customer base and explain that their security has been compromised. Payment details may have fallen into the hands of criminals, a foreign entity may be blackmailing the company or perhaps there has been a malicious attack and sales can’t continue as the online inventory is down.

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