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Mother-daughter Businesses Share Their Secrets to Success

The relationship between a mother and daughter is often complicated. But some women choose to add a further dynamic to the mix, by starting a business together.

Jillian Intini and her daughter Casey Bryden began working together four years ago designing and manufacturing modern sun parasols for their business Sunbella.

“For us, it was a natural progression,” Says Jillian.

“As a nurse I was seeing skin cancers on a lot of women and I had the idea to design a sun parasol. At the same time Casey left her marketing job to have a baby, so we started brainstorming together and bouncing ideas around.”

“Our little family business is now bigger than we could have imagined a few years ago. We sell online, through retailers, we wholesale, hire and offer corporate branding options.”

“We’ve landed some large corporate deals with Peroni and the One & Only resort and there are some exciting opportunities coming up for us this year. I would not be doing this without my buddy by my side, plain and simple.”

The recently launched Willa In Spades brand are another mother daughter duo, with Amanda Wearn designing and her mum Beth King sewing each piece in the collection.

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