Posts

Preparing your small business for 21 century

How to Ensure Your Business is Equipped for the 21st Century

by Andrew Boyd

In the fast-paced business world, things are evolving all the time. If you want to maintain the success of your business, you need to ensure that you are keeping up with the changing times, and adapt to all of the new demands that are being thrown your way.

Although the economy does seem to be on the right path once more, it can still be a difficult time for businesses if they do not embrace all of the new types of technology and marketing that is available to them. So whilst some of the things we are going to talk about in this post may cost you some money, they are all to help your business stay successful in the long term.

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Key Elements Every Website Should Include

Whether you are creating your first website or have one that is not working as well as you hoped it would, it’s time to ensure you have key elements in your website which will not only please your visitors, but search engines as well.

One of the biggest mistakes I see many website owners make is to create a site, which is about them rather than what their visitors may want to see. Whenever possible, try to put yourself in your potential customer’s shoes and provide them all the information they need to have in order to make a decision to buy your products or services.

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Website Design

Website Design Checklist – How To Create a Successful Website

Whether you are creating your first website or looking at improving an existing one, use this checklist to ensure the success of your business online.

1. Domain Name

Register a domain name that has keywords related to your business. Even if your business name is John Smith & Sons, registering a domain name with just the name is not going to help your business from a search engine point of view. Try including some keywords, eg. Johnsmithplumbing.com or yourcityplumbing.com. You can always register additional domain names with your business name or product names to protect your brand and identity, but for the main domain name, make sure you have some key words included. This will help with search engine optimisation later on.

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