Social Media Marketing

Social Media for Marketing

As a Small Business owner, it’s a wise decision to leverage the power of Social Media for Marketing to increase Brand Awareness and Build Customer Loyalty.

After years of being a Social Media Marketer, I want to share with you the 4 foundational keys to your long-term success online.

100% Commitment

It all starts with a commitment. When you truly make the decision to use Social Media for Marketing your Small Business, make sure you are fully committed to doing whatever it takes to be successful. This means that when you create a Social Media Account, you don’t just post for a week or 2 and then move on to the next one because you don’t see instant results or you lose focus.

Tip: The worst thing you can do for your Brand Awareness is to create multiple accounts and leave them dormant for months on end. This doesn’t give a good first impression nor does it build trust with your target audience.

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5 SEO Tasks Your Secretary or Assistant Can Do in Their Spare Time

5 SEO Tasks Your Secretary or Assistant Can Do in Their Spare Time

When you’re out of the office or during downtime, your secretary could be completing SEO tactics that won’t take up too much time. He or she could be maximizing your website in the search engines in between answering your phones or scheduling your appointments.

1. Research and Target Relevant Keywords

Before adding more content or following any of the other suggestions, it’s vital that your secretary is able to find relevant keywords for your industry. The keywords should be more specific than a general one like HVAC, home builder or lawyer. When you choose keywords, they have to be more specific to ensure that you’re moving up in the search engine rankings. It’s not enough to publish a website. If you want to find organic traffic through SEO, you have to find the right keywords. If you’re a personal injury attorney, use keywords like car accident lawyer or slip and fall attorney to gain relevant traffic. You can use Google’s own keyword planner to find the right SEO keywords.

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Social Media Tips for Small Business Owners

Social Media Tips for Small Business Owners

Growing the awareness of a small business on social media is not easy, particularly if you are providing a relatively niche service such as window furnishings. However, that’s not to say it is impossible. When I took over my company’s social media channels, we had just 167 followers on Twitter… just over a year later, we are now on over 2,300 – a number which continues to rise. Similarly, the Facebook likes have gone from 1,200 to over 3,300, completely organically.

Offer Incentive

Buying followers is never a good idea, and it is easy to spot if a company has done this thanks to the many dead accounts on their Follower page. Nonetheless, if your social media accounts are in need of more followers, one organic way to grow your numbers swiftly is to run a competition. Sponsor a post on Facebook and Twitter, ensuring you hashtag the word “competition” within the post, and offer a prize that is related to what your company does.

For example, we recently ran a competition to coincide with Roald Dahl Day, which gave five people the opportunity to win a cushion in a Roald Dahl fabric of their choice. All they had to do was follow and retweet the post, and with a £20 budget behind the Tweet, we got over 400 new Twitter followers, and the post was retweeted more than 800 times.

Naturally, you will lose a few followers once the competition is over, but thousands of people across social media will have been made aware of your company and what you do.

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