Awesome Business Tools

Inspire the Entrepreneur in You: Home Office Designs for Success

For the average hard-working person, taking the work home has become a crucial job requirement. That’s why many homeowners have decided to create their own home offices where they can completely focus on their work and run their business successfully. In order to help you follow in their footsteps and build your dream home office, we have singled out our top décor trends that will inspire the entrepreneur in you. Let’s take a look.

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Tips for Small Business Owners

Tips for Small Business Owners

  1. Know your basic targets- your Break-even point (BEP) is the absolute first target.Most businesses I have worked with, have this made up number based on what they ‘think’ it is rather than what it actually is. This will scare most of you as most think it is much less than what it truly is, but without this as a minimum target, you will actually lose more money as you do not have the basic turn over target. Read more
Improving Customer Loyalty Through User Experience

Improving customer loyalty through user experience

Creating a lasting bond between a brand and its customers is important for business but, regrettably, it’s the most daunting task that any brand faces in the modern business setup. The modern customer is more enlightened in terms of the quality of products as well as the before & after sale services to expect from a brand. Companies are resulting to mobile apps and websites to improve their users’ experience online as well as high-quality products to appeal to offline shoppers. In this article, we will delve deeper into this topic and give you the five main ways of improving customer loyalty through user experience.

  1. Functioning Website

We are living in an era where customers judge brands by how technologically advanced they are. The modern client is more comfortable with brands which have invested in functional websites, through which he/she can browse through products’ list, ask questions, get real-time & satisfactory answers, and most importantly, make purchases from the comfort of his/her living rooms. Today, a brand can make its customers more loyal by improving its website’s loading page and minimizing its requirements for new subscribers or shoppers. If, for example, a new customer is able to subscribe to a service with just a single click from the brand’s website, there is a high chance that he/she will become loyal sooner than later. If, upon subscribing to a brand, he/she is able to order for products/services fast and securely, he/she is likely to convince people around him/her to subscribe as well. This form of networking and brand building has never been experienced before.

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Why Local SEO Is So Important for Your Business

Why Local SEO Is So Important for Your Business

Rapid advances in Google’s ranking algorithm and radical changes in the way consumers behave have made it increasingly difficult to talk about search engine optimisation (SEO) without specifically touching on local search.

But what is it about local SEO that has marketers and business operators so excited? Here are six key reasons that local SEO has become so important for businesses in Australia:

Local SEO Helps You Target More Relevant Traffic.
When a small company first gets started with in-house search engine optimisation, they’re bound to make more than a few rookie mistakes. One of these could be focusing on generating more traffic to the website without giving much thought to who these new site visitors are or what they’re after. There are many ways to address this potential problem when researching and selecting keywords to target. For locally focused (and especially bricks-and-mortar) businesses, optimising for local search is one of the most effective ways to ensure that the increased traffic correlates to their target customers.

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6 Businesses You Can Run from Self Storage Units - Photographer

6 Businesses You Can Run from Self Storage Units

6 Businesses You Can Run from Self Storage Units If you’re running a small business from home successfully, chances are that even though you’ve chosen a dedicated space just for work, the work has taken over the whole house nonetheless. Although you try to keep your business operations enclosed in a certain area, it somehow […]

Website Design - Online Shopping Store

10 Effective Ways to Make Shopping Easier for Customers

Customer service is the heart of any business. Without your customers, your business would cease to exist. It makes sense that the most successful companies focus on great customer service. When you keep your customers happy, they will come back for return purchases in the future.

If you provide great customer service, your customers are also more likely to recommend your services to their friends and family. Word of mouth marketing has been proven to be the most effective method of business growth. Forbes highlighted the importance of word of mouth advertising in an article from 2014, stating, “According to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of advertising. WOMMA and the American Marketing Association (AMA) decided to find out exactly what brands were doing about that fact. In a recent study, 64% of marketing executives indicated that they believe word of mouth is the most effective form of marketing.”

The online marketplace is incredibly competitive. In fact, the Wall Street Journal reported in 2016 that online shopping accounted for over half of all purchases made. Due to the rapid growth in the online marketplace, customers have a wide variety of vendors to choose from when making purchases. If your systems are outdated, or your customer service is lacking, your sales will suffer.

Keeping your customers happy should be your top business objective. If you want to continue to grow, customer service will become the lifeblood of your business. One facet of customer service is making the purchasing experience as pleasant as possible. When your systems function seamlessly it makes the shopping experience easier for your customers, ensuring that they will be satisfied by your service. Encourage your customers to become repeat buyers and increase your referral rate by improving your business processes.

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Website Security

6 Basic WordPress Security Tips To Keep Your Website Safe From Hackers

Most WordPress website owners realize security is a serious issue once it’s too late. Even though WordPress is secure, there are various malicious bots and hackers that like to target WordPress websites because they know website owners are lackluster when it comes to security.

However, with a little preparation and common sense, you can reduce your chances of getting hacked and keep your website secure.

Have a Strong Username & Password

Don’t choose “admin” as your WordPress username since it’s one of the most commonly attempted usernames in all automated hack attempts. If you’re still using admin as your username, the hackers are already one step ahead of you and will have no problem getting into your site sooner or later.

Changing the admin username is an easy process. Go to Users –> Add New User.

Fill out all the information, choosing a more complex username and a strong password that includes lower-case letters, upper-case letters, numbers, and characters. Change the new user’s role to Administrator.

Then logout of your website and log in with your new username and password. Go back to Users –> All Users, find your old user with the admin username, tick the checkbox next to it and select Delete from the drop-down menu. Click on Apply. On the next screen, make sure to attribute all the content to your new user and then click Confirm Deletion.

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