- Know your basic targets- your Break-even point (BEP) is the absolute first target.Most businesses I have worked with, have this made up number based on what they ‘think’ it is rather than what it actually is. This will scare most of you as most think it is much less than what it truly is, but without this as a minimum target, you will actually lose more money as you do not have the basic turn over target. Read more
Creating a lasting bond between a brand and its customers is important for business but, regrettably, it’s the most daunting task that any brand faces in the modern business setup. The modern customer is more enlightened in terms of the quality of products as well as the before & after sale services to expect from a brand. Companies are resulting to mobile apps and websites to improve their users’ experience online as well as high-quality products to appeal to offline shoppers. In this article, we will delve deeper into this topic and give you the five main ways of improving customer loyalty through user experience.
We are living in an era where customers judge brands by how technologically advanced they are. The modern client is more comfortable with brands which have invested in functional websites, through which he/she can browse through products’ list, ask questions, get real-time & satisfactory answers, and most importantly, make purchases from the comfort of his/her living rooms. Today, a brand can make its customers more loyal by improving its website’s loading page and minimizing its requirements for new subscribers or shoppers. If, for example, a new customer is able to subscribe to a service with just a single click from the brand’s website, there is a high chance that he/she will become loyal sooner than later. If, upon subscribing to a brand, he/she is able to order for products/services fast and securely, he/she is likely to convince people around him/her to subscribe as well. This form of networking and brand building has never been experienced before.
Rapid advances in Google’s ranking algorithm and radical changes in the way consumers behave have made it increasingly difficult to talk about search engine optimisation (SEO) without specifically touching on local search.
But what is it about local SEO that has marketers and business operators so excited? Here are six key reasons that local SEO has become so important for businesses in Australia:
Local SEO Helps You Target More Relevant Traffic.
When a small company first gets started with in-house search engine optimisation, they’re bound to make more than a few rookie mistakes. One of these could be focusing on generating more traffic to the website without giving much thought to who these new site visitors are or what they’re after. There are many ways to address this potential problem when researching and selecting keywords to target. For locally focused (and especially bricks-and-mortar) businesses, optimising for local search is one of the most effective ways to ensure that the increased traffic correlates to their target customers.
6 Businesses You Can Run from Self Storage Units If you’re running a small business from home successfully, chances are that even though you’ve chosen a dedicated space just for work, the work has taken over the whole house nonetheless. Although you try to keep your business operations enclosed in a certain area, it somehow […]
Customer service is the heart of any business. Without your customers, your business would cease to exist. It makes sense that the most successful companies focus on great customer service. When you keep your customers happy, they will come back for return purchases in the future.
If you provide great customer service, your customers are also more likely to recommend your services to their friends and family. Word of mouth marketing has been proven to be the most effective method of business growth. Forbes highlighted the importance of word of mouth advertising in an article from 2014, stating, “According to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of advertising. WOMMA and the American Marketing Association (AMA) decided to find out exactly what brands were doing about that fact. In a recent study, 64% of marketing executives indicated that they believe word of mouth is the most effective form of marketing.”
The online marketplace is incredibly competitive. In fact, the Wall Street Journal reported in 2016 that online shopping accounted for over half of all purchases made. Due to the rapid growth in the online marketplace, customers have a wide variety of vendors to choose from when making purchases. If your systems are outdated, or your customer service is lacking, your sales will suffer.
Keeping your customers happy should be your top business objective. If you want to continue to grow, customer service will become the lifeblood of your business. One facet of customer service is making the purchasing experience as pleasant as possible. When your systems function seamlessly it makes the shopping experience easier for your customers, ensuring that they will be satisfied by your service. Encourage your customers to become repeat buyers and increase your referral rate by improving your business processes.
Most WordPress website owners realize security is a serious issue once it’s too late. Even though WordPress is secure, there are various malicious bots and hackers that like to target WordPress websites because they know website owners are lackluster when it comes to security.
However, with a little preparation and common sense, you can reduce your chances of getting hacked and keep your website secure.
Have a Strong Username & Password
Don’t choose “admin” as your WordPress username since it’s one of the most commonly attempted usernames in all automated hack attempts. If you’re still using admin as your username, the hackers are already one step ahead of you and will have no problem getting into your site sooner or later.
Changing the admin username is an easy process. Go to Users –> Add New User.
Fill out all the information, choosing a more complex username and a strong password that includes lower-case letters, upper-case letters, numbers, and characters. Change the new user’s role to Administrator.
Then logout of your website and log in with your new username and password. Go back to Users –> All Users, find your old user with the admin username, tick the checkbox next to it and select Delete from the drop-down menu. Click on Apply. On the next screen, make sure to attribute all the content to your new user and then click Confirm Deletion.
The modern world is always changing as we speak. New developments are always becoming a reality at an increasingly fast pace. These developments don’t only concern the field of medicine, technology, and other branches of science. The reality is, change is moving everywhere, including the world of business.
In the past, ordinary people hardly had anything to set up their business. If they had the means, maintaining a stable firm has its issues which will eventually lead to their failures. Today, with almost limited starting funds, a business could turn into an empire in no time.
Indeed, the advancements in the world have become the main contributors to this fast pace change that everyone is experiencing. In the world of business and entrepreneurship, the age of paper and printing is slowly nearing its end, while digital advertising is at the top, enjoying its prime.
A curious case for paper and printing is that they never seem to die and succumb to the changes. Despite the advantages that digital media brings, paper and ink remain relevant with business owners, especially those small and aspiring entrepreneurs. Here’s a look why printed media remains a good choice for a starting business.
There is a whole slew of helpful information for the subject on blogging sites and how to get the most from your hosting options. While this information is important it all begins with the web hosting you have chosen for your needs.
Choosing the wrong web hosting options can have some of the following effects to your rankings and online authority for the worse. In the end, a poor choice can be a waste of cash, time and valuable resources.
Before deciding on the best web host for you there are 5 important points to consider:
1.The Biggest and Brightest Might Not Be the Best for You
There are many big-name companies out there that offer many great advantages and a wide variety of web hosting solutions. Some of these can even be quite versatile. Nevertheless, sometimes we get caught up in their excellent marketing strategies we forget one simple point: Web hosting is not a one size fits all gig.
The thing about big name hosting companies is there services are comprehensive, if you have a limited website with very basic needs it may be good for you. But you should also know that slow loading, downtime and slow customer services are another reality of these solutions and can affect your web site’s efficacy in the long run.
The aim of every business owner is to realize meaningful success. For this to happen, it is mandatory to have a well-planned daily business routine. This article discusses some of the habits you should have as a business owner.
1. Eat Healthy, Live Healthy
Personal health is of paramount importance for as far as business owners are concerned; being unhealthy translates to workplace absenteeism and less productivity. Your health is heavily dependent on your lifestyle regarding what you eat and the body exercises you undertake. As a conscious business owner, you must always avoid being ill by eating healthy foods and exercising regularly. Avoiding sickness means zero workplace absenteeism and an eventual business success. Besides absenteeism, being unhealthy means that as much as you may be ever present at the office, you will always be less productive. Business success is hard to come along without a 100 percent focus on its day-to-day running.
2. Understand Yourself, Plan Your Day Accordingly, and Save Time
As a business owner, you stand out as the most important asset in the business; your success is your business’ success and vice versa. In that regard, it is important to understand whether you are a morning or an evening person so that you can plan well. Important business affairs ought to be handled during the time that you are most active. During these active hours, you should try as much as possible to avoid unnecessary distractions, such as emails and phone calls.
With a good plan, time-saving comes as a by-product. However, it is necessary to emphasize the importance of saving time since every second in business matters.
3. Make Networking Your Lifestyle
There is a general misconception that business networking only entails swapping business cards during business meetings. The plain truth, however, is that networking can be as basic as discussing your business in informal discussions. As an entrepreneur, it is important to seize every opportunity to talk and campaign for your business. In the course of this informal conversation, you might end up meeting potential clients or business partners.
4. Be a Risk-Taker
Risk taking best defines business. The more eager you are to take risks, the higher the chances of succeeding in business. However, it is good to divorce reckless business investments and decisions from business risk-taking. While the former may be done from the point of naivety, the latter is informed by a clear analysis of the possible causes of either success or failure.
You realize that as much being conservative in business and fearing to venture into new business leads may appear safe, it may be a bottleneck to the growth of your business. As a business owner, it is advisable to always be on the look-out for potential business opportunities and to be ready to invest in them.
5. Be a Family Person
As much as you need to focus seriously on your business, forgetting to spend quality time with your family may not be the best thing to do as a business owner. Sparing a few hours from your busy business schedule to interact with your loved one is important in that you get to refresh your mind in readiness for further business interactions.
The five habits discussed in this article are just a few of the many regular habits that you should always have as a business owner. When applied in the right way, then success is guaranteed.
Brian Rees is a media relations representative for FB Solutions. In his spare time, he enjoys writing, music, and spending time outside.
In a world full of large scale companies competing in a cut-throat environment, a lot of small ventures get beaten by a considerable margin. From logistical capabilities, enormous financial differentials, to overall company power, a small business just cannot compete with such huge corporations.
For small time entrepreneurs, the fact stated above may discourage them from starting home-grown ventures. They think that they’ll just end up with the other businesses that get eaten up by the “Big Boys.”
However, to the few who want to wade into deep waters and test the market, an emerging strategy is beginning to take the world by storm: Search Engine Optimization or SEO for short.
Here are some advantages that SEO can bring to small time business owners.
One of the advantages that SEO can bring is that utilizing it doesn’t have to cost too much. As with other types of businesses, finances usually have to be spent. These funds are called investments. There are a lot of services out there that can offer help when it comes to SEO ranking.
Some companies who manage SEO, they have a “no rank, no pay” policy. This system means that if a blog or site does not appear to rank, then the entrepreneur doesn’t have to pay anything to that company.
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