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Why Local SEO Is So Important for Your Business

Rapid advances in Google’s ranking algorithm and radical changes in the way consumers behave have made it increasingly difficult to talk about search engine optimisation (SEO) without specifically touching on local search.

But what is it about local SEO that has marketers and business operators so excited? Here are six key reasons that local SEO has become so important for businesses in Australia:

Local SEO Helps You Target More Relevant Traffic.
When a small company first gets started with in-house search engine optimisation, they’re bound to make more than a few rookie mistakes. One of these could be focusing on generating more traffic to the website without giving much thought to who these new site visitors are or what they’re after. There are many ways to address this potential problem when researching and selecting keywords to target. For locally focused (and especially bricks-and-mortar) businesses, optimising for local search is one of the most effective ways to ensure that the increased traffic correlates to their target customers.

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10 steps to improve lead conversion

10 Steps to Improving Lead Conversion with Great Landing Pages

Many SME’s use pay-per-click advertising as a cost effective way of generating leads. Unfortunately, it’s not enough to just have someone click on an ad, businesses need to be able to convert their visitors – by having contacts details exchanged for downloading a paper, signing up to a newsletter, sending an enquiry to start a conversation.
So what are the best ways to optimise landing pages for lead generation campaigns?

Here are 10 to get started:

1. Each landing page should have a dedicated purpose and message. Customise landing pages for each campaign being run so they are relevant to the advertisement they have clicked on and never, never, never send them to a home page.

2. In line with above, immediately address the reason they have arrived at the page – align the message on the landing page with the message in the advertisement they clicked on to get there. In addition, communicate how their needs/interests/issues are being met and highlight the value of the offering.

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Search Engine Optimisation

Basic Principles of Search Engine Optimisation

Google Search Engine’s Goal is simple – to give visitors the most relevant answers to their queries as quickly as possible. With this in mind, Google asks over 200 questions of each page before delivering the results.

Questions such as:

Do the searched words appear in the title of the website, the URL (website address),  headings, copy of the website, image alt tags?

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