Web Design Northern Beaches
We design websites for local businesses that want to stand out and be taken seriously.
Based in Narrabeen, working with businesses across the Sydney Northern Beaches.
Running a business on the Northern Beaches comes with its own challenges. You’re often competing with other local businesses offering similar services, and first impressions matter more than ever.
Your website isn’t just something you “have” – it’s often the first place people decide whether to contact you or move on. A clear, professional website helps you stand out and makes it easier for potential clients to trust you from the start.
If you’re still deciding whether you actually need a website or not, this guide on whether your business really needs a website will help you work that out clearly.
I work with local businesses across the Northern Beaches, from trades and service providers through to consultants and small business owners who want a website they feel confident sharing.
Most of my clients come to me after trying to build their own site or working with someone who didn’t quite get their vision. What they’re really looking for is something that reflects their business properly and gives them confidence when sending people to their website.
Many businesses also aren’t sure what their website should include. This breakdown of what pages a small business website needs gives you a clear structure to start from.
If you’d like to see more examples of websites created for local businesses, you can explore our Northern Beaches website design portfolio.
Website design costs vary depending on what your business needs, from a simple starter website through to something more customised with additional features.
Below are the typical packages most small businesses choose from when getting started.
Our Starter Package is best for those just getting started – it includes all the basics to get you up and running, from custom design and development to quality assurance testing and tech support.
The Business Package is perfect for those who want more out of their site – this package comes with more custom design options and integrated features such as a blog and photo/portfolio gallery and more.
Our Premium Package offers all the features of the other two web design packages plus extras such as Social Media Sharing, One Click Call, Google Maps and more.
If you want a clearer idea of how pricing works, this guide on website design costs on the Northern Beaches explains what’s typically included.
If you’re currently weighing up your options, this guide on how to choose the right website designer will help you understand what to look for and what to avoid.
If you’re at the point where you know your website needs to improve, but you’re not sure how to bring it all together, you’re not alone.
Most of the businesses I work with felt exactly the same before we started working together.
Do I have to hire a professional web designer for my site or can I do it myself?
Creating a website on your own can be tempting, but it’s best to hire a professional web designer if you want your site to look polished and professional.
Designing a website is so much more than putting up pretty pictures and a few pages about your business.
Things you must take into account include user experience, relevant content, credibility, technical and security elements, visuals including graphics, slideshows, animations and videos, page load speed and mobile responsiveness.
Remember your website might be the first thing people see and they will judge your business on your web design skills.
Experienced website developers will ensure your site is beautiful and set up so everything works correctly – from properly integrating features like payment processors, online shops to making sure the design is optimized for mobile devices.
If you want to create your own website, we do offer web design coaching, where we take you through the whole set up process, from selecting and registering a domain name, setting up webhosting to helping you create a WordPress website and guide you in online marketing. Find out more about web design coaching.
What pages should I include on my website?
When it comes to what pages you should include on your website, it depends on the purpose of your site and the content you want to share with visitors. Generally, there are a few key pages that every website should include – these are often referred to as “core pages”.
The first page you’ll want to make sure is included on your site is a homepage. This page will serve as an entry point for visitors and will usually include information about your company or organization, details about products or services, an opt-in form for capturing leads (if applicable) and links to other important pages on your site.
Additionally, you’ll want to add a contact page so users can easily find out how they can reach you with any inquiries they may have.
An “about” page should also be included in order to provide further insights into who you are and what sets you apart from the competition. It’s also beneficial to create portfolio pages where potential customers can see examples of work that you have completed in the past.
To ensure that people can find out all the necessary information regarding your products or services, a product/service page detailing pricing plans, features and more should be included too.
Finally, for those who want more detailed information about what you offer, adding a FAQs page could be useful.
How long will it take to create my website?
The timeline can vary depending on the size of the website and how prepared everything is. Most small business websites are completed within a few weeks, but delays can happen if content or decisions are not finalised. This guide on how long it takes to build a website on the Northern Beaches explains what is involved and what can affect the timeline.
How much does it cost to set up a website?
Setting up a website can be an overwhelming and intimidating task, but it doesn’t have to be expensive. The cost depends on the complexity of the design, number of pages, and available content; however, we have put together website design packages that make it easy – and affordable – to get your site up and running quickly.
These are some of the element that go into creating a website:
Check out or website design packages or contact us for custom quotes
How can I make sure my website design is unique and effective?
To ensure that your website design is both unique and effective, you’ll want to focus on making it user friendly and visually appealing. Make sure to include elements that are tailored to the needs and interests of your target audience, as well as powerful visuals like high-definition images and videos. Additionally, your site should have easy-to-navigate pages with clearly defined paths for visitors to follow so they can find exactly what they’re looking for quickly.
When designing or revamping a website, it’s important to brainstorm creative solutions to common problems in order to stand out from the competition. Utilize colours and typography that reflect your brand message, create an intuitive navigation structure, keep page load times reasonable and make sure content loads quickly on all devices.
Finally, optimize your site for mobile devices by using responsive web design principles. Responsive design is the practice of adapting a website’s layout and UI elements for different device sizes so users can enjoy a seamless browsing experience regardless of which device they’re using. By making sure your website design is both unique and effective, you’ll be able to provide an enjoyable experience for customers every time they visit your site.
How often should I update the website design?
When it comes to how often you should update your website design, the answer depends on several factors. If you want to keep up with changing trends in web design, it’s a good idea to do a full design overhaul every 3-4 years and make minor updates as needed in between. However, if your website is functioning properly and is still performing well, then there is no need to make drastic changes in the short term.
It’s also important to consider how frequently your target audience visits your site; if they are visiting often and expecting new content, then it could be beneficial to make more frequent updates to keep them engaged.
When updating your website design, take into account user experience (UX) best practices like ensuring that text and visuals are optimized for various device sizes, improving page speed and optimizing navigation structure for intuitive UX.
Additionally, look into adding extra features or interactive elements that can help improve the overall user experience of your website.
What are the key elements of a successful website design?
A successful website design should reflect your brand’s message, as well as tailored to the needs and interests of your target audience. Design elements like colours, typography (fonts), images and videos should draw visitors in and provide a positive user experience.
Additionally, the navigation structure should be clearly defined so visitors can find what they’re looking for quickly and easily.
Responsive web design is another key element; this practice ensures that a website’s layout adjusts to different device sizes and keeps page load times reasonable so users have a seamless browsing experience regardless of which device they’re using.
And finally, features such as interactive elements or AI chatbots can help enhance customer engagement.
I want to learn more about creating a website, do you have any resources?
Yes, if you’re looking to learn more about creating a website, we have lots of great resources.
We highly recommend starting with our free web design tutorials in which we cover different elements of website design, content, search engines and more.
You can also check out our small business blog, where we discuss everything from the basics of web design to advanced marketing strategies.
Additionally, we’ve put together a comprehensive list of resources and business tools to help your online journey easier.
How much does a website cost for a small business on the Northern Beaches?
Website pricing depends on what you need, but most small business websites typically start from around $1,440. The best way to get an accurate idea is to discuss your goals and what your website needs to include. This ensures you’re not overpaying for things you don’t need.
How long does it take to build a website?
Most websites are completed within 14–21 days, depending on the size of the project and how quickly content is provided. You’ll always know what stage your project is at, so there are no surprises or delays.
Do I need to be based on the Northern Beaches to work with you?
Not at all. While I’m based in Narrabeen and work with many local businesses, I also work with clients across Sydney, Australia and internationally. Everything can be handled online, or we can meet locally if you prefer.
What if I don’t know what to write on my website?
You’re not alone — this is one of the most common challenges. I can help you structure your content and write it in a way that clearly explains what you do and makes it easier for visitors to take the next step.
Do I need a website if I run my business from home or work remotely?
Yes, in many cases it becomes even more important. When you are working from home or meeting clients in different locations, your website becomes the one place you can consistently send people to understand what you do. This is something many local business owners are navigating, especially with more flexible work setups across the Northern Beaches. If you’re in that situation, this guide on working from home on the Northern Beaches shows how others are structuring their workdays.

Professionalism – Quality – Responsiveness – Value. Ivana carefully guided me through the overwhelming task of creating a website.
She simplified the process by providing a great digital marketing framework to follow and her experience and insight saved me hours and $$$ and together we produced a beautiful quality website that I love. I would highly recommend Ivana to anyone looking at creating a website.

Ivana was simply amazing in redesigning our exhausted & poorly built website. She understood what was needed to make our customers aware of the services we offered.
Ivana gave professional advice while making everything sound simple and easy to understand. I would definitely recommend Ivana’s website services to any small business owners.
You can also read our reviews on Google.
A well-designed logo can help differentiate your company from competitors, increase recognition, and create an emotional connection with customers.
Professional logos should be timeless, unique, and recognizable in both colour and black and white formats. They should also be optimized for scale so they look great on any digital platform.
Our graphic designers work together with you to ensure that the final logo is high quality and something you truly love and feel proud to showcase on all of your marketing materials.
A professional website should be filled with attention-grabbing content and images and be optimised for different devices. It should be interactive, easy to navigate and drive customer engagement.
Let us help you create an impactful website that not only looks amazing but also conveys the credibility of your business and helps you connect with customers and stand apart from your competition.
We’ll work closely with you to ensure that the end result is something that you truly love!
If your current website isn’t delivering these results, there is usually a clear reason. This guide to common website mistakes explains where things typically go wrong.
Choosing the right domain name is key to creating an impactful website that resonates with customers, demonstrates trustworthiness, and accurately reflects your business, company or brand, not only today but long term.
Whether you’re looking for a short and snappy descriptive company domain name or something more unusual, we can help you pick out the best option for your business – one that’s guaranteed to give your business a competitive edge.
Do you have a website that’s not working for your business?
We offer comprehensive website audits to make sure your site not only looks good but is also running smoothly and performing at its optimum.
We will analyze your site from top to bottom and provide you with a full report that covers things like how visitor friendly it is, how professional the website design looks, do you have calls to action and credibility proof, is there sufficient content and so much more.
If you’re unsure whether to build your website yourself or get help, this comparison of DIY vs professional website design explains what tends to work best.