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10 steps to improve lead conversion

10 Steps to Improving Lead Conversion with Great Landing Pages

Many SME’s use pay-per-click advertising as a cost effective way of generating leads. Unfortunately, it’s not enough to just have someone click on an ad, businesses need to be able to convert their visitors – by having contacts details exchanged for downloading a paper, signing up to a newsletter, sending an enquiry to start a conversation.
So what are the best ways to optimise landing pages for lead generation campaigns?

Here are 10 to get started:

1. Each landing page should have a dedicated purpose and message. Customise landing pages for each campaign being run so they are relevant to the advertisement they have clicked on and never, never, never send them to a home page.

2. In line with above, immediately address the reason they have arrived at the page – align the message on the landing page with the message in the advertisement they clicked on to get there. In addition, communicate how their needs/interests/issues are being met and highlight the value of the offering.

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Search Engine Optimisation

Basic Principles of Search Engine Optimisation

Google Search Engine’s Goal is simple – to give visitors the most relevant answers to their queries as quickly as possible. With this in mind, Google asks over 200 questions of each page before delivering the results.

Questions such as:

Do the searched words appear in the title of the website, the URL (website address),  headings, copy of the website, image alt tags?

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