How to Incorporate Animation in Your Digital Marketing Strategy
If you’re looking for ways to stand out from the competition and engage more customers, you should consider using animation in your digital marketing strategy. Animation can be used in a variety of ways to grab attention and communicate your message effectively. In this post, we’ll discuss some of the benefits of using animation and give you some tips on how to get started.
Whether you have a product or service, animation is a useful tool to engage an audience and build trust over time. Animation can be used in all stages of the customer lifecycle, from awareness and acquisition to conversion and retention. Let’s take a look at some ways that animation can help move prospects through the buying cycle:
Increase brand recognition
With more than 500 million people watching online video each day , it’s clear that consumers like to watch videos rather than read text. The right type of animation will catch their attention and make your content memorable – giving you a competitive advantage . By adding eye-catching graphics and compelling visuals to your digital marketing strategy, you may see increased brand recognition and recall. Animation can be a powerful tool that produces results.
On average, website visitors spend just 15 seconds on a page. It’s important to communicate your message quickly and effectively within the limited time you have to capture their attention.
Animation can help you keep viewers engaged with your content and promote trust between your brand and prospects. Studies show that by adding video to landing pages , businesses saw better engagement from site visitors, leading to more leads and customers .
By using animation as part of digital marketing strategy, you’ll also improve user experience – which has been shown to lead directly to higher conversion rates!
Get more on social media
Videos uploaded directly from Facebook are watched more than eight billion times per day , and Facebook users watch over 100 million hours of video daily.
LinkedIn posts with videos receive, on average, 145% more views.
YouTube is the second largest search engine in the world – putting your content in front of more people at practically zero cost. On mobile alone, YouTube reaches more 18-34 and 18-49 year olds than any cable network in the U.S.
Add motion to your digital marketing strategy to connect with consumers through social media channels like Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
Consumers have little time for advertising these days . In fact, 81% avoid ads altogether unless they’re useful . One of the best ways to cut through the noise is by using custom animation that tells your story visually. With so much competition , it’s important to give people a reason to care about your brand . Animation allows you to build trust with consumers over time by positioning things from their perspective, delivering helpful tips, and conveying how your products fit into daily routines.
Educate your audience
By adding animated elements into your marketing strategy , you may increase user engagement and recall for the content you publish. Keep viewers on track with an unobtrusive call-to-action in each section, and show them how your product works over time. Animation lets you provide helpful information in a memorable way that will cut through the noise , making it easy to understand even complex topics such as product features and benefits .
Keeping Pace With a Market in Technological Shift
As phones became pocket super-computers with more processing power than NASA during the Apollo missions, networked servers in an array began working together more closely to exponentially expand computational power; this resulted in cloud computing.
Cloud computing in conjunction with mobile devices led to the Internet of Things, or IoT; and as a result of these innovations over the last forty years, not only is the internet absolutely fundamental to modern life, the majority of people who access the web do so from mobile devices. They’re using tablets, they’re using smartphones, smart watches, and even smart refrigerators.
Accordingly, it is no longer a good idea to design marketing online which only works properly on desktop devices. People access the web much more commonly through mobile pathways today, and that means whatever you design needs to be automatically scalable in an appropriate way.
If someone visits your website, or opens a marketing message from their email, they shouldn’t have to resize the screen to “desktop mode” on their mobile device. Your site should automatically scale, and lose nothing for the shift in size and software. In regards to animations, there are a few things you want to think about:
1. Don’t Be Too Complex
First things first: Keep It Simple, Stupid—the KISS principle. Today it’s possible to keep your homepage totally animated in a way that perfectly interfaces with mobile and desktop devices. However, the more “moving parts”, as it were, define your webpage’s interface, the more difficult it will be for visitors to utilize all of its features.
Because everyone is “mobile” these days, they’re often traveling around when they access a given website. If there are all sorts of pixel-based, complex graphics defining your site, there’s a good chance it will have trouble loading, and potential clients will never see what you have to offer out of impatience. So use KISS principles for greatest impact.
You’re looking for something that has a sleek, modern look, functions totally smoothly, and isn’t too “loud”. Pages with too many graphical designs can be “busy” even if you configure them to load in almost any circumstance. There’s a balance to achieve.
2. Consider automatically scalable graphical solutions
Scalable Vector Graphics, or SVG, are very appealing options for cost-effective marketing animation solutions. Here are some SVG animation examples you can explore to get a better idea how applying such options might look for your business.
Essentially, SVG animation operates on design principles which are based on processor instructions that re-draw and scale images while they load. Bitmap design functions on a pixel-based digital infrastructure which won’t scale the same way.
Animated SVG segues are a great way to jazz up your site and make it look professional on any type of device. They have that “independent” feel, which makes them stand out from other types or animation in web design today!
The output should be more casual but still maintain clarity with its meaning
3. Non-digital animation
Old-school animation can be done in a room with controlled lighting, and using illustrated parchment. Disney did fine well before there were any sort of computational solutions out there.
Of course, the process was more involved and expensive, but still: if you’ve got time, acumen with stop-motion, and illustrative ability, you might just hand-draw animation, post on YouTube, and use links on your main webpage. Still, this is less then ideal unless you’re doing something like this for a specific reason.
4. Consultation from technology professionals
Tech consultants know how to make technology work for you, regardless of your budget. They can help avoid unnecessary complications and get the most out of what’s available in an affordable way without sacrificing quality or expertise
Improving digital marketing through design
Use KISS principles to keep things from being too complex. Look into SVG options for animation—Vector Graphics are coded, meaning they scale automatically; they’re not pixel-based.
Hand-drawn animations are a cheap and easy way to add life into your site. You can make them yourself through YouTube by simply drawing on paper with crayons, markers or colored pens then recording oneself talking while you do so!
Lastly, get some advice from tech consultants you trust for the best results overall.
Digital marketing campaigns can be quite difficult to manage. However, with the right approach and tactics in place this becomes easier than ever before.
Your messaging strategy should include a mix of video and animation. Whether you’re looking to raise brand awareness, drive traffic to your site or promote a sale, animation can help!