Top 8 Video Marketing Trends of 2021
We cannot ignore the video marketing trend, with the popularity of social video giants like YouTube or TikTok continuously on the rise following its boom in the 2020 Covid-19 pandemic.
The world of video marketing is heating up. In fact, by 2022, experts insist that videos will make up more than 82% of all consumer internet traffic. It is undoubtedly one of the most popular visual content formats on the Web today: with the most popular forms being explainer videos, which 72 percent of marketers create, presentation videos (49 percent), testimonial videos (48 percent), and sales videos and video ads (42 percent each), as research shows by Oberlo.com.
To stay on top of the current top video marketing trends, look no further:
Of course, we had to start here: TikTok has gone BOOM in the past year, and we have learned that video marketing can have a significant impact due to its effortlessly enticing nature.
Tik Tok has a whopping 800 million active users (more than Twitter, LinkedIn, and Snapchat already!). The platform’s target audience is primarily Millenials but is slowly creeping into other generations. In comparison to different media, the app has a younger user base, but remember that Zuckerberg’s Facebook was initially a platform for students.
Not yet heard of this app? GET TO KNOW. Or else, you may find yourself at risk of being totally locked outside of the social loop.
The application’s localized content is a crucial feature, using local challenges and hashtags to create macrocosmic trends that take hold of the world instantly.
Download at your own risk. Many have dubbed the app a ‘rabbit hole’ due to its addictive tendencies. In other words, you may think you’re flicking through the app to pass 10 minutes of your time but will soon find yourself looking as though you’ve had toothpicks keeping your eyes open as you are 3 hours deep into your flicking spree.
Check out this cute example from @chikn.nuggit. TikTok has become an excellent platform for creatives, including animation talent, to showcase their skills. It has even become a new common place where people get scouted for their abilities!
Short-Form Video Is The ‘REEL’ Deal
Tik Tok’s success with short-form video has been a catalyst for the rise in popularity of ‘The Reel’: arguably the perfect marriage of information and entertainment.
Unless you’re Stephen Spielberg, the highly produced video is out – making way for the quick-action video to pack a punch. Don’t get me wrong; not just anyone can create this type of content. As with all creative mediums, it still possesses its own difficulties and requires a lot of time on behalf of the creator.
Even messaging platforms have indeed been transformed by video content over the last year. We all love a GIF – mostly because of its capacity for humor. GIFs can also capture a thought process far quicker than typing a message, and we can all get on board with that.
Where video marketing trends focus solely on production and cinematography, today’s video marketing is characterized by creating authentic content that people can resonate with on an emotional level and ultimately trust.
In today’s online market, the overly-polished video may seem unrealistic and intimidating to the modern user. Reels have become so popular over the last year that Instagram has a whole section dedicated to them!
The good news? The reel is a quick and effective alternative likely to grab viewers due to its modest nature.
Here is a wild example of an individual bungee jumping in Sochi. Can you imagine trying to document the entire process of multiple jumps, and worse, climbs back up to the top? The reel is a great way to ‘REELY’ (sorry, it just had to be done) narrow down the key elements you want to show for optimum engagement from the audience.
According to Livestream, 80% of audiences said they would preferentially watch a live video from a brand than read a blog post.
If you’re going to get involved in the Livestream trends, make sure you have two things down: video and audio quality. Otherwise, be prepared for viewers to switch off.
The capacity of the live stream meant that, as found by PCMA, 7 out of 10 event organizers could move their in-person events online throughout the pandemic. It is expected that even on the other side of the pandemic, live-stream virtual events will remain a popular route for many businesses due to their reach and affordability. Virtual events save on traveling time which opens up the event on a global scale. It can also save costs from having to rent a physical location that can accommodate large numbers of guests.
A distinct aspect of the Livestream is that it doesn’t even have to happen merely at the moment, since apps such as Tik Tok, Instagram, and Snapchat allow users to flag and highlight content so that it can be replayed later. See, everyone’s a winner!
Educational & Training Content
Covid-19 has had a considerable impact on education across the world. As a result, there has been a substantial increase in online learning and subsequent high demand for educational video content, aka ‘E-Learning’. Research by Oberlo.com states that E-learning grew by 36.3 percent in 2020 and is expected to continue growing in 2022.
Let’s be honest, in today’s world of online activity, the majority of students are likely to find comfort in watching a YouTube video explaining Pythagoras’ theorem over opening up a dull textbook with age-old images.
For this reason, videos are not only more engaging but also more memorable than other content types.
According to Insivia, viewers can retain up to 95% of a message from a video they watched rather than a text they read.
Animated Explainer Videos
Cartoons are no longer just for kids, folks. In the boom of animated video marketing, we have seen a rise in popularity amongst the adult generations. Many of these trends came to rise in 2020 on the back of the pandemic, though they have continued to gain immense momentum into 2021 and, we’re sure, even further into the future.
Animated explainer videos are short branded videos used to educate audiences on a brand’s product or service, both quickly and creatively, with the prime focus being on maximum customer engagement.
They are average under 1-minute length and allow brands to express their unique personality.
They are also vital tools that help transform complex business ideas into fun, entertaining, and, most importantly, easily digestible content.
Creative animated videos often elicit strong emotional responses from people and strengthen the relationship of trust between a brand and its customers. For this reason, they function as binding machines that drive customer engagement and loyalty.
Data shows that animated explainer videos have been most popular with B2B (business-to-business) companies, spanning different industries from finance and healthcare to real estate and cryptocurrency.
Check out these examples of website design explainer videos.
2D & 3D Animations
Animated commercials have risen hugely in the last two years also. They are usually commissioned to build awareness of a brand, its products, and its services. Animated commercials are among the most adorable and practical advertising types among marketing professionals who serve a wide variety of companies.
Brands use them on social media platforms, tradeshows, product demos, landing pages, and many other online spots.
Mixing It Up: Animation with Live Motion
Another pattern within the animation world is the mixture of animation and live motion. This format imitates the concept of virtual reality by adopting the same sensory and visual aids.
The only little difference is that the live-motion video can be adapted with fun animated characters or environments. Adding animation makes the video more appealing and engaging, allowing imagination to soar and introduce a brand in the most extraordinary contexts.
Animation is the new old school – a paradox that will remain evergreen. The above ad from Paypal perfectly encapsulates the animated video’s ability to converge with live-action to add light-hearted elements that will resonate with the audience.
Whiteboard animation follows the simple step-by-step process of a hand-drawn storyline. The popularity of this video format is behind the fact that they are most often cheaper to produce than full 3D animated videos. Through this, viewers understand complex topics in an understandable manner.
Our mention of Pythagoras’ Theorem sparked your interest before, didn’t it? Don’t worry – we’ve got you covered. This animation style is especially effective in the educational video space since it can teach the audience as though a human teacher is right in front of them.
So, there you have it—the top video marketing trends of 2021.
Owing to convenience and the tendency to go viral instantly, the format of video content is a staggering means of consuming academic and sales content and is sure to make you stand out from the competition. Wyzowl.com states that 89% of marketers say they get a good return on investment from their videos. The stats don’t lie – keep investing in video marketing; you won’t regret it!
Gaining insight into these 2021 video content trends is sure to help you better access how to approach your video marketing strategy, placing you far ahead of your competitors. Video content is the way forward – it’s a no-brainer! Not only is it entertaining, but utterly addictive.