Entries by Ivana

Personality Branding – The Third Brand Your Business Needs.

There are three layers of branding your business needs to consider: Product – The brands we associate to a product or service we can buy e.g.: “iPod” Company – The brands we associate to a company we can buy from e.g.: “Apple” Personality – The brands we associate to people who represent companies and products e.g.: “Steve Jobs” […]

A Key Tip to Establishing Your Business In the Media

Ever watch the news or read a magazine article and see the launch of a great new product or hear that expert opinion on a topical issue? That my fellow business owners is most likely a result of PR. Being heard or seen in the media is a priceless and credible branding opportunity that money […]

Tax – Chaos or Calm

The date June 30 can mean chaos or calm depending on how well organised you are. If this year is already looking like chaos maybe it’s time to consider ways for your office to work smarter as we head towards end of financial year. Here are a few tips to create calm from Lan Nguyen […]

Going green; is it worth it?

Starting a sustainable small business – for real. It would be easy to answer the question “what challenges do you face when starting a small business” by discussing the difficulties that face any small business owner with a dream and a startup. However cash flow, staff, legal negotiations amongst everything else are common to all […]

Five Facts For Commercial Investment Property Owners

What commercial property investors should consider Commercial investment property owners are often unaware they are entitled to make a claim for property depreciation. According to Bradley Beer, the Managing Director of BMT Tax Depreciation, around 80 per cent of commercial property owners don’t take advantage of property depreciation and therefore miss out on thousands of […]