Entries by Ivana

Tips for Maximizing SEO on a Small Business Budget

Small businesses are becoming more visible these days as consumers actively search for them online. There are more opportunities than ever for small businesses to impact the local community and make a positive change in the economy. However, in order to take advantage of these opportunities, small businesses will need to step up their marketing […]

Email Marketing For Small Business Owners

A staggering 69.7% of Internet users state email to be the preferred method of communication from businesses (eMarketer, 2015).  It’s clear that email is where your customers want to be reached.  And the customer is always right. Email marketing is one of the most direct ways of contacting customers, and building and sustaining strong relationships […]

Top 7 Email Marketing Latest Trends

Do you know what online marketing technique has the highest return on investment? Since you have already read the title, you have probably guessed its email marketing. Email marketing produces an average ROI of 4,300%, more than PPC advertising, social media marketing, direct marketing, or content marketing. It delivers the best performance when it comes […]

Email Marketing on a Budget

Most business owners I talk to would like to use email more effectively to support their business. But with all the things a small business owner has to balance, time is always the biggest challenge when it comes to getting these things in motion. Time to learn a new technology Time to write the emails […]

How To Use Images Online Without Getting Into Trouble

Where do you get the pictures you use online? Like most people, do you simply do a Google Search to find something that matches what you’re looking for?  Another really common practice is to just use clipart. Unfortunately, just because you can find it online doesn’t mean it’s free to use. There is a growing […]

Commercial property owners could be saving thousands in depreciation

Commercial building owners remain unaware of the taxation benefits their property can generate. One of the most beneficial, yet often missed deductions available is building depreciation. As a building gets older and items within it age, they depreciate in value. The Australian Taxation Office (ATO) recognises this and allows property investors to claim deductions relating […]

The 5 Documented Habits Successful Entrepreneurs Have

Most new businesses fail. Despite such a high failure rate, some business owners do manage to find success beyond their wildest dreams. However, their success was not a coincidence. Successful entrepreneurs all share certain traits and behaviours that help lead their companies to prominence. Below is a list of five habits that all successful entrepreneurs […]

How To Promote Your Company’s Seminar Or Conference On Twitter: 3 Things You Can Do TODAY

There are many reasons why a business would run an event. A conference could provide networking opportunities and may help land strategic partnerships with local companies. A seminar, on the other hand, is an excellent tool for showcasing your company’s expertise while garnering high quality leads to convert at a later time. Or perhaps a […]

7 Legal Essentials for Business Online: Part 7 – Discrimination & Accessibility Online

An accessible website should operate the same way for all its users, regardless of their physical ability. In other words, web accessibility is all about inclusiveness; it is about making sure no one is left out because they cannot see, hear, or use a mouse or keyboard like any able-bodied person. With Google’s algorithm change […]