Entries by Ivana Katz

5 Digital Success Tips For Small Business

5 Digital Success Tips For Small Business Our competitive landscape has completely changed. Customers expect more from businesses, on and offline. Technology is transforming the way we search, connect, engage and purchase. New tools, platforms, lower barriers to entry and accessible insights are evening the playing field for small businesses. Is your mobile and digital […]

Pricing Your Products and Services

Pricing Your Products and Services Some people wildly overprice their products. The more common mistake though by those just starting out in businesses is to be too cheap. As a freelance copywriter and web marketing guy who’s been around a few years, I’ve seen the effects of this both in my own business dealings and in […]