Instagram Followers

How to Get More Instagram Followers

1. Make your prof pic and bio amazing and noticeable

The first thing people see is your Instagram biography and picture when scrolling through Instagram. Make yours pretty to look at and different enough to click on. This can include plenty of emojis and any awesome quotes you want to feature in your bio. Make your name catchy and relevant to your brand as well. You want to catch the attention of the other 400 million accounts out there so have fun with your profile and don’t be afraid to stand out.

Trying different combos of C a P i T a L letters also gets you noticed. Play around and have fun with your bio and pic.

2. Pick 1 theme and don’t post selfies or #kidpics

You want your theme to be exactly what your audience loves to look at and can’t live without. If you sell shoes, post gorgeous shoe pictures, hashtag relevant #shoes, and throw in a few inspiration quotes on top of some of your shoe pics.

You just went to the park with your kid? Save that for your personal Instagram if you want to retain followers on your business’ themed account. This will promote trust and a loyal following of interested people.

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Viral Marketing for Small Businesses

How small business owners can use viral marketing?

Think that you need huge budgets and resources to create effective viral content for your business? Think again. Going viral is easier than ever, even for small businesses who’ve never had any previous online presence. The most important aspects that you need to get right to go viral is creativity and originality. After that, it’s simply a matter of finding the right social media channels to promote your content through. Here are some tips that small business owners need to follow if they want to succeed in viral marketing:

Don’t be overly ambitious

There is nothing wrong with ambition, but sometimes it can cause more issues than it’s worth. Before you start planning out how your content is going to take over the world and result in record breaking sales for your business, make sure that you reel yourself in slightly and set your sights a little lower. If you’re a small business that only operates locally, then what would be the point in the whole world seeing your content? Not much. You want to make sure that your content is going viral with the right audience – which should be your customers. Anything else is a bonus.

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6 ways to use your email signature to promote your project for free

6 ways to use your email signature to promote your project for free

It’s often hard to allocate resources in marketing, especially for small businesses. Spending a large portion of your marketing budget on a large campaign might lead to an expanded customer base, tons of new sales leads and increased brand awareness. Or it might not. Calculating return on investment is tough.

If you need to promote a new product, a webinar, event, or website, and you can find a way to boost your project on the cheap (or even for free!), then you’ll be ahead of the game. Email signatures are an often overlooked way to convey your marketing messages. Here are a few email signature tips and tricks you can use to do email marketing on a shoestring budget:

1. Include a link to the landing page

Hopefully you’ve set up a landing page for your project. If you haven’t, go and do that now! Landing pages are a great way to describe your project and gather email addresses for participants. If you include the link to your landing page as part of a well-designed banner in your signature, you can really you’re your reader’s attention. This way, even if you’re not emailing someone specifically about the new project, they can still access the necessary information if the banner sparks their interest.

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How To Use Images Online Without Getting Into Trouble

How To Use Images Online Without Getting Into Trouble

Where do you get the pictures you use online?

Like most people, do you simply do a Google Search to find something that matches what you’re looking for?  Another really common practice is to just use clipart.

Unfortunately, just because you can find it online doesn’t mean it’s free to use.

There is a growing trend for artists and image copyright holders to send out letters of demand to people using their images.  If you read forums you’ll find that there are people who think this is a scam and unfair. To give you some context, if artists gave away all of their work for free, they would starve and there would be a lot less high quality images for you to use. Copyright law came about for the purpose of protecting the livelihood of creative people and to make it worthwhile for them to continue to produce creative works for the rest of us to use or appreciate and enjoy.

Claims for payment for use of copyright images are not often scams.

When a copyright owner starts to lose income from their work, they have the right to chase up people who are breaching their rights. Copyright is a bundle of rights rather than just one thing and can be breached in a variety of ways. Copying, distributing, republishing, changing, adapting and translating can all be breaches of copyright. If you are in breach, there is a chance that you will receive a letter of demand.

Letters of demand vary depending upon whether they are a form letter, such as those sent out by Dun & Bradstreet on behalf of Getty’s images, or a letter specifically sent out by a legal firm on behalf of their client. We’ve worked with all sorts.

A letter of demand for breach of copyright will usually cover the following:

·         it has been found that you are using the image on your website “for online promotional purposes”

·         the writer is the artist or is authorised to represent the artist or distributor

·         the artist or distributor holds copyright in the work

·         the writer has been unable to verify that you have permission or are licenced to use the image

·         you are requested to immediately remove the image

·         you are asked to pay a licence fee

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How To Promote Your Company’s Seminar Or Conference On Twitter: 3 Things You Can Do TODAY

How To Promote Your Company’s Seminar Or Conference On Twitter: 3 Things You Can Do TODAY

There are many reasons why a business would run an event. A conference could provide networking opportunities and may help land strategic partnerships with local companies.

A seminar, on the other hand, is an excellent tool for showcasing your company’s expertise while garnering high quality leads to convert at a later time.

Or perhaps a business just wants everyone – their employees and most loyal customers – to have a great time by holding a concert.

The list of reasons could go on and on but here’s the bottom line: you’ve organized an event and you want it to be a success without taking valuable hours away from your business.

So how do you go about encouraging attendance or registrations for your seminar, conference, or concert without losing time and big bucks?

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Three Ways to Grow Your Business Using Twitter

Social media is heavily promoted by bloggers as a marketing must. For most B2B companies, Twitter is one of the most frequently used and often wrongly used social media channels. Below are three ways we use Twitter every day to improve our business.

1)    Listen closely to your customers

Most companies do a good job of listening to customers when they directly complain or message the business. It’s not enough in 2015 to do a good job of hearing direct messages. You can learn more from your customers by listening to everything they’re saying. When you find a customer on Twitter simply add them to a list. (We called ours simply #ourclients) By occasionally reading this list we are able to predict what clients may want from us before they tell us. We’re not mind-reading just paying attention.

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7 Legal Essentials for Business Online: Part 3 – Online comments

For some reason a lot of people say things on social media and blog posts that they would never say in a letter to the editor in the traditional newspaper format. It’s an interesting phenomenon and one that will no doubt fuel all sorts of legal disputes for years to come.  With the fast pace of online interactions you might forget that your comments remain accessible online indefinitely for those who want to look, and if legal proceedings are involved, someone will be looking!

Did you hear the one about the woman in Western Australia who posted some unflattering comments about her ex-husband on Facebook? The comments were posted in December 2012 and taken down in January 2013. In the meantime a bunch of mutual acquaintances, including the man’s brother, saw the post. Court proceedings were filed and it wasn’t heard by a judge until 2015. Don’t assume that because you’ve forgotten about it, everyone else has too! The Judge decided in favour of the ex-husband and the woman was ordered to pay $12,500 in compensation as well as legal costs.

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Your 4 Rules For Winning at Brand Social Media

If you want to be leader in your industry, there is no better way to become one than using social media. There are many ways to embark in the internet world, but using its full power needs more than frequent tweeting and sharing adorable puppy photos. Conquering the social media as a brand takes dedication and puts the creative thinking to its limits.

Want to ride on the tip of the waves of the media trends and put your company in the spotlight? Come on and join the ride to creating the best SM brand start-up for your business.

Save The Date

In the social world, timing is everything. Tweet a bit too late how that local event rocked your town and you won’t make any difference. It would still be something your followers may like, but they would definitely pass it if it is the 10th one on that topic they have read today. If you are going to rule Twitter, Facebook, Reddit and Instagram, you need to act fast. If you don’t provide accurate information about your industry in the right time, you might lose a large number of potential fans.

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